The launch introduced flagship products spanning tablets, smartphones, premium wearables, fitness-focused smartwatches, open-ear audio devices, and a new generation of kids smartwatches, all positioned as part of Huawei’s broader “all-scenario” ecosystem strategy. Executives repeatedly emphasized the idea that technology should “ignite inspiration” and help users “find their spark” through smarter, more personalized experiences. 

HUAWEI WATCH ULTIMATE DESIGN Spring Edition Blends Luxury and Smart Technology

One of the standout products at the launch was the HUAWEI WATCH ULTIMATE DESIGN Spring Edition, Huawei’s first gemstone-embellished smartwatch created in collaboration with renowned jewelry designer Francesca Amfitheatrof, former design director at Tiffany & Co. and former artistic director of watches and jewelry at Louis Vuitton.

Inspired by spring and the Fibonacci sequence, the smartwatch features 99 hand-set natural diamonds, diamond-cut sapphire glass, and a floral-inspired crown with a natural diamond centerpiece. Huawei described the device as combining luxury craftsmanship with intelligent wearable technology.

The smartwatch integrates Huawei’s Multi-Sensing X-Tap and TruSense health monitoring system, enabling users to generate a comprehensive health report covering up to 11 indicators within 60 seconds, including heart health, blood oxygen, stress, respiratory insights, and emotional well-being.

Huawei also emphasized smart features including eSIM calling, payments, app integration, and compatibility across both Android and iOS ecosystems.

Huawei Expands Into Family Wearables With WATCH Kids X1 Series

Huawei also placed strong emphasis on family-oriented technology with the launch of the HUAWEI WATCH Kids X1 Series, led by the HUAWEI WATCH Kids X1 Pro.

The smartwatch features a detachable and rotatable design intended to encourage creativity and exploration among children. It comes equipped with a 1.82-inch AMOLED display, a 5MP 110° ultra-wide front camera, and a 13MP rear camera for video calls, selfies, and photography.

Huawei positioned the device as both a communication and safety companion for families. Features include HD video calls, AI noise cancellation, real-time location tracking, support for more than 30 global frequency bands, and parental monitoring through the FamCare app.

The watch also includes heart rate and emotional well-being monitoring, allowing parents to track children’s activity and wellness remotely.

WATCH FIT 5 Series Targets Fitness and Everyday Lifestyle

Huawei introduced the HUAWEI WATCH FIT 5 Pro and HUAWEI WATCH FIT 5 as smartwatches designed for users seeking a balance of fitness tracking, health management, and fashion-forward design.

The WATCH FIT 5 Pro features a 1.92-inch LTPO AMOLED display with up to 3,000 nits brightness, sapphire glass protection, aerospace-grade titanium alloy materials, and ultra-thin bezels for a near-borderless display.

Huawei also introduced several new sports-focused capabilities including Mini Workout Mode, cycling power estimation, golf course mapping, tennis tracking, advanced trail-running navigation, and third-party sports integrations through its new Workout Service platform.

The company revealed that the WATCH FIT series has surpassed 24 million shipments globally.

GT Runner 2 Focuses on Professional Running Analytics

For dedicated runners and endurance athletes, Huawei unveiled the HUAWEI WATCH GT Runner 2 Racing Legend Edition.

The smartwatch introduces a new Running Ability Index (RAI) and Training Camp Dashboard developed with DSM-Firmenich Running Team, providing runners with deeper analytics around performance trends, recovery, and training load.

Huawei said the system also supports TCX and FIT data imports and exports for broader training ecosystem compatibility.

Huawei Expands Audio Lineup With FreeClip 2

Huawei also showcased the HUAWEI FreeClip 2, its latest open-ear wireless earbuds designed to combine comfort, style, and environmental awareness. The earbuds retain Huawei’s signature C-bridge clip-on design and were presented in a new Berry Purple colorway, which Huawei described as a fashion-focused finish designed to “spark your style this summer.”

Huawei positioned the FreeClip 2 as part of its broader connected lifestyle ecosystem, emphasizing lightweight comfort, adaptive audio adjustments, gesture controls, and an open-ear listening experience that allows users to stay aware of their surroundings while listening to music or taking calls.

MatePad Pro Max Pushes AI Productivity

Huawei also introduced the HUAWEI MatePad Pro Max, a flagship productivity tablet aimed at creators and professionals.

The tablet measures just 4.7 mm thin and weighs 499 grams for the standard edition, featuring a 13.2-inch flexible OLED 3K display, 144Hz refresh rate, six-speaker audio system, upgraded PaperMatte display technology, and AI-powered WPS Office tools.

Huawei additionally showcased AI handwriting enhancement, AI-generated presentation tools, collaborative editing capabilities, and support for the Huawei Glide Keyboard and M-Pencil Pro.

nova 15 Max Brings Massive Battery and AI Photography

Huawei rounded out the launch with the HUAWEI nova 15 Max, targeting younger consumers focused on photography, entertainment, and battery life.

The smartphone includes a 50MP RYYB camera system, AI Best Expression photography, a 6.84-inch OLED display, Wi-Fi 7 support, stereo speakers, and what Huawei described as the largest battery ever included in a Huawei smartphone at 8,500mAh.

The device also features SGS-certified drop resistance, water resistance, customizable X-button shortcuts, and reverse charging support.

Huawei Strengthens Its Connected Ecosystem Strategy

Beyond the headline launches, Huawei also showcased products introduced earlier in 2026, including the HUAWEI FreeClip 2, HUAWEI Mate X7, HUAWEI Mate 80 Pro, and HUAWEI Pura 80 Ultra.

Huawei also announced a public pop-up showcase at Siam Paragon in Bangkok from May 7–10, allowing visitors to experience the new devices through interactive demonstrations, workshops, and photography exhibitions.

Closing the event, Huawei Consumer Business Group CMO Alex Huang said the company aims to help users “find their spark” through connected technologies that support creativity, wellness, productivity, and self-expression.

With Melioidosis (Soil Fever) cases on the rise and a growing number of fatalities reported across Thailand, the nation’s public health system is facing a critical challenge in managing this "silent killer." Often misdiagnosed or detected too late, the infection requires urgent intervention.

In a major healthcare breakthrough, a research team from Mahidol University has developed the MUTM Melioidosis Antibody Test. This innovative rapid test kit delivers results within 15 minutes with over 95% accuracy. The university has announced its readiness to distribute the kits to hospitals nationwide, directly addressing the primary cause of mortality: delayed diagnosis.

What is Melioidosis? 

Melioidosis is caused by the bacterium Burkholderia pseudomallei, commonly found in soil and water—particularly in agricultural areas like rice paddies.

The danger lies in its symptoms; in the early stages, it often mimics a common flu, leading many patients to seek treatment only when the condition has become severe. This delay significantly increases the risk of complications and death. 

Currently, the disease is seeing a spike in cases among farmers and those in frequent contact with soil. Health officials advise that anyone experiencing a high fever for more than two days, chills, fatigue, or infected wounds should seek medical attention immediately and disclose their exposure history.

The Critical Time Trap 

Prof. Dr. Narisara Chantratita of The Department of Microbiology and Immunology, Faculty of Tropical Medicine, Mahidol University, emphasizes that the biggest hurdle isn't just the severity of the bacteria, but the time gap between testing and survival.

Critical patients can succumb to the infection within the first 48 hours, yet standard bacterial culture methods typically take 3 to 7 days. This means many patients do not receive the correct antibiotics in time.

"Many cases simply cannot afford to wait for lab results. This is the critical gap that leads to loss of life," says Prof. Dr. Narisara 

15 Minutes to Save Lives

95% Accuracy To close this gap, the research team developed the MUTM Melioidosis Antibody Test. Key features include:

• Speed: Results in 10–15 minutes.
• Precision: Over 95% accuracy for preliminary screening.
• Early Intervention: Allows physicians to prescribe specific antibiotics immediately before symptoms escalate.

In the fight against Melioidosis, speed is not just a convenience—it is the difference between life and death.

Decentralized Diagnostics

Reaching Community Hospitals This innovation marks a significant shift toward Decentralized Diagnostics. Prof. Dr. Narisara points out that the kit enables community hospitals to perform on-site testing without the need to send samples to major centers.

This ensures that citizens in remote areas have access to the same diagnostic standards as those in major cities. "We aren't just creating a test kit; we are creating healthcare equity," she added.

Mahidol x Sierra: Ready for Commercial Scale

The MUTM Melioidosis Antibody Test is now officially ready for medical use. It is available for order by public and private hospitals, clinics, and health units nationwide. The production and distribution are managed through a strategic partnership between Mahidol University and Sierra.

The product is launched under the "Mahidol Collection"—a brand certifying innovations from the university. The project was propelled into the commercial market by the Institute for Technology and Innovation Management (INT) at Mahidol University, acting as an "Innovation Gateway" to connect academic research with the private sector for large-scale social impact.

Techsauce Media Co., Ltd., the driving force behind Thailand's technology ecosystem, and the Joint Foreign Chambers of Commerce in Thailand (JFCCT) have announced the signing of a significant Memorandum of Understanding (MOU). This strategic partnership aims to propel Thailand's business and tech ecosystems onto the global stage by integrating JFCCT's robust network of foreign businesses with Techsauce's world-class innovation expertise.

This agreement takes effect to establish a collaborative framework to promote business activities, knowledge co-creation, and strategic operations to enhance Thailand's global competitiveness. A strong emphasis is placed on the role of transformative technologies, such as Artificial Intelligence (AI), Digital Transformation, and innovation for sustainability.

Ms. Oranuch Lerdsuwankij, Chief Executive Officer of Techsauce Media Co., Ltd., stated, 

This collaboration between Techsauce and JFCCT is an important step toward establishing Thailand as the region's 'Tech Gateway.' We are not just looking at organizing events; we are building bridges that connect multinational businesses and capital from the JFCCT network with the potential of Thai startups and tech entrepreneurs. This will facilitate knowledge exchange and tangible investments, particularly in AI and Green Technology, which are at the heart of sustainability in the modern world. We are confident that this synergy will foster an ecosystem conducive to innovation growth and attract foreign investment to continuously drive the Thai economy.

The details of the collaboration in 2026 focus on organizing strategic activities and sharing knowledge through seminars and roundtable discussions on critical topics, such as ethical, "human-in-charge" AI governance, driving sustainable business operations beyond standard ESG expertise, and the role of data centers. JFCCT will play a role in connecting its network of foreign business leaders with Thai tech leaders at the Techsauce Global Summit, alongside organizing executive capacity-building programs to strengthen leadership in a volatile world and build knowledge of climate technology (Climate Tech). To ensure the highest standards and maximum efficiency in project execution, all operations will be primarily driven through JFCCT's Digital Economy/ICT Committee and Sustainable Development Committee (SDC).

This partnership also extends to collaborating with government agencies, such as the Digital Economy Promotion Agency (depa) and the National Innovation Agency (NIA), to ensure that the advancement of Thailand's digital policies progresses in a unified direction with maximum efficiency.

What is Techsauce Global Summit 2026?

Techsauce Global Summit is the largest tech and business conference in Southeast Asia. Organized continuously for over a decade, it serves as a vital ecosystem connector bridging entrepreneurs, startups, SMEs, leading corporates, investors, and government policymakers from around the world. The event proudly welcomes attendees from 60 countries globally.

This year, the summit is driven by the theme "The Race to The Next...". This acts as an open-ended question challenging all corporate leaders and entrepreneurs: What is the "Next" step for your business? The event is not purely focused on speed, but on equipping you with the vision and adaptability to set your own goals and seize the opportunity to be a future leader.

Get ready for a world-class experience spanning 3 full days from August 26 - 28, 2026, at the Queen Sirikit National Convention Center (QSNCC), Halls 3-4 in Bangkok, Thailand.

Key Highlights You Cannot Miss

Why is this the most important year for business leaders and tech professionals? Here are the four main reasons why you must attend:

1. Insightful Sessions

Meet world-class thought leaders across 300+ sessions covering future-shaping technologies such as AI, FinTech, Health Tech, Food Tech, and Climate Tech, preparing you for sustainable Digital Transformation.

2. Business Matching & Networking

With a 1-on-1 business matching platform, this is a golden opportunity for startups to meet investors (VCs/CVCs) and for large corporations to build actionable synergies. The event anticipates connecting thousands of pairs among over 18,000 attendees from 60 countries.

3. Global Exhibition

Experience tomorrow's technology up close from leading global partners and over 350 world-class exhibition booths, showcasing how your "Next Business" can become a reality.

4. Interactive Workshops

Learn hands-on skills from real experts through 40+ exclusive workshops. These step-by-step strategy sessions ensure practical knowledge can be applied to your organization immediately.

Meet Our World-Class Speakers

A standout feature of Techsauce Global Summit 2026 is our gathering of top-tier global experts and industry leaders who will share their deep insights and strategies. Highlights include:

1. Cindy Chow (Executive Director & CEO, Alibaba Hong Kong Entrepreneurs Fund) - The driving force behind numerous unicorn startup investments in Hong Kong.
2. Kfir Godrich (Founder, mAIndfulness) - Former top innovation executive at BlackRock and an expert in integrating AI technology with financial infrastructure.
3. Michelle Ottey, Ph.D. (President, CIC Campuses and Labs, Cambridge Innovation Center (CIC)) - A global leader in innovation center management, driving startup and corporate growth through science and business.
4. Tachien Sun, Ph.D. (Executive Director, Digital Domain) - Expert in materials technology and finance, former Member of Parliament in Taiwan, and executive at an international Visual Effects company.
5. Kristen Holmes (Global Head of Human Performance, Principal Scientist, WHOOP) - Leading scientist specializing in biometric data analysis to maximize human potential and world-class teamwork.
6. Jan Lozek (Managing Partner, Future Energy Ventures) - Experienced energy investor focusing on utilizing AI and technology to drive the transition to clean energy.
7. Colley Hwang (Chairman, DIGITIMES) - Legendary analyst with over 40 years of experience in the ICT industry and a global tech supply chain expert.
8. Ian Goh (Partner, 01VC) - Pioneer investor in the tech industry and the backer of global leading companies like Baidu and Lalamove.

Plus, many more expert speakers from around the world will join to ignite your vision with exclusive knowledge updates.

Who is Techsauce Global Summit For?

Whether you are a top executive, entrepreneur, investor, government policymaker, or an innovator who never stops improving, this event is designed for anyone driving the innovation economy. It will help you discover the missing pieces to lay a strong foundation and seize leadership opportunities amidst change. The summit is perfectly suited for:

• Entrepreneurs & Startups: Looking for scaling opportunities, funding, partnerships, and market expansion.
• Corporate Leaders (C-Level & Executives): Seeking new trends and setting organizational directions to build competitive advantage.
• Investors (VCs, CVCs, Angel Investors): Searching for potential breakthrough technologies and the region's next unicorn.
• Tech Enthusiasts & Professionals: Developers, engineers, and innovators wanting to update their knowledge and toolkits with rapidly changing technologies.
• Government & Policy Makers: Aiming to create ecosystems conducive to digital economy growth.
• Tech Talent: Looking to upskill and build networks with global tech companies.

Shape the Future in "The Race to The Next…"

Techsauce Global Summit 2026 is not just a seminar; it is an "Ecosystem of Opportunities" and a significant platform to drive real business growth. Join us to find out what your "Next" is. Is it a new era of work, disruptive innovation, or building a sustainable competitive advantage?

Secure your tickets now: https://bit.ly/4tyk4va

Check out the World-Class Speakers Directory: https://summit.techsauce.co/speaker

This blunt feedback from an important customer to Tanit Chearavanont, Group Chief Wholesale Business Officer of CP AXTRA, was the starting point that drove him to undertake a massive strategic rethink — transforming a platform once plagued by complaints of a "bad system," "slow delivery," and "ordering on Monday only to receive goods on Friday," leading to the decision to strip out the old system entirely and build a brand-new one from scratch using Thai tech talent.

What is the behind-the-scenes story of how Tanit and his engineers evolved into a massive technology powerhouse, successfully steering the organization to become a leading Thai E-commerce player?

Techsauce breaks down the lessons learned from Tanit Chearavanont's session at The Economist Impact: Technology for Change Asia, revealing the formula for transforming an enterprise into a top-tier regional Retail Tech leader.

3 Years of Turning ‘Numbers’ into ‘Trust’

In 2022, Makro's online revenue share was just 13.6%. Following an intense digital transformation from 2022 to 2025, that figure has surged to between 31% and 32%.

2026 marks a crucial milestone. Makro is no longer just optimizing its existing branches and assets; it is aggressively expanding its "Dedicated E-commerce Fulfillment Centers."

Investments in both warehouses and storefronts, coupled with the development of a proprietary Order Management System (OMS), have largely eliminated delivery pain points, achieving near 100% order completeness.

The Secret to Overtaking the Giants: The 1P Strategy

The Southeast Asian and Thai e-commerce markets are dominated by three platform giants.

These platforms operate on a 3P (Third-party) model, providing a marketplace for third-party sellers.

Consequently, the actual revenue these platforms earn is much lower than the total Gross Merchandise Value (GMV) generated on their sites.

Tanit, however, chose to pursue a different model: a platform built on a 1P (First-party) approach, which focuses primarily on selling the company’s own inventory. This strategic move yielded two major results:

• Makro is now #1 in 1P sales.
• It has become the leading Thai-owned e-commerce platform.

"This is just the beginning. We are pushing to expand our GMV growth, which will undoubtedly elevate us to the #2 or #3 spot even when compared to global platforms,"

When the OMS Crashed... It Was Time to ‘Build Our Own’

Another pivotal moment for Tanit occurred during the highly anticipated launch of Makro Pro, featuring celebrity Yaya Urassaya. The sheer volume of orders overwhelmed their third-party SaaS Order Management System, causing a total system failure. That very day, the team made a decisive move to abandon the external software, pivot to an open-source solution like Medusa, and build an entirely new system in-house within 6 months.

Today, this proprietary OMS processes up to 2 million parcels per day. Its underlying intelligence allows it to instantly reroute orders between branches if one cannot fulfill them, ensuring customers receive 99-100% of their items. Notably, 60-70% of this traffic comes from provincial areas outside the capital.

The People and the Mindset to ‘Keep Going’

This transformation required CP AXTRA to dramatically scale its engineering team — growing from roughly 20 people to a tech workforce of 400. The ultimate goal is to push the engineering ratio within the team even higher.

Beyond headcount, the real driver of CP AXTRA's competitive edge lies in owning its innovation. Over the past 1-2 years, the company has registered four AI patents. The first two were developed using Llama technology, while the two most recent patents leverage a combination of various Large Language Models (LLMs) from both the West and China to maximize operational capabilities.

However, Tanit believes that becoming the undisputed #1 in the region cannot be achieved alone. This led to a strategy of partnering with global tech companies through "Co-creation"—building innovations specifically tailored for the Thai market. Key partnerships include:

Cainiao (under Alibaba Group) Revolutionizing Makro's in-store operations with AI and smart logistics:

• iWMS (Intelligent Warehouse Management System): Boosted picking and packing efficiency by 140%.
• TMS (Transportation Management System): Manages a fleet of over 4,000 trucks, expanding delivery capacity from 15,000 to 100,000 orders per day.
• AI-Powered Planogram: An intelligent layout system that analyzes retail space and branch inventory for highly accurate product placement.

CJ Logistics: The South Korean logistics giant with over 90 years of experience stepped in to elevate the end-to-end supply chain

• Total Control Tower: Provides real-time visibility over the movement of all goods.
• TCO (Total Cost of Ownership): Applied holistic cost management principles to cut cross-docking delivery times (from warehouse to branch) from 72 hours down to less than 24 hours.
• Software & Source Code Sharing: More than just a software purchase, this is a source-code-level collaboration to co-develop a Warehouse Management System specifically tailored for modern retail.

Transformation comes from the people and mindset. Not everyone is going to be on board with your vision, but you have to have that conviction to keep driving forward.

Throughout this journey, CP AXTRA has proven that corporate transformation starts with the courage of a leader who refuses to surrender to criticism — someone brave enough to discard legacy systems, build an in-house engineering powerhouse, and co-create proprietary innovations alongside global tech partners.

And this is just the start. CP AXTRA's next move is to take this proven technological model and scale it to expand into major ASEAN markets, such as Malaysia and the Philippines.

This reinforces its ultimate goal: to rise as the undisputed "Retail Tech Leader of ASEAN."

Reference: Case Study Session "New Retail Experiences" from The Economist Impact: 6th annual Technology for Change Asia

Venture Spark, the premier sector-agnostic accelerator established by A2D Ventures, today announced the launch of Cohort 2, powered by a landmark partnership with LINE SCALE UP and supported by Thailand's innovation powerhouses: depa, ExpresSo NB, and InnoSpace (Thailand). This unprecedented coalition creates the ultimate growth engine for Thailand-based startups and high-growth SMEs, combining elite fundraising preparation with unparalleled mass distribution, corporate pilot opportunities, and government backing.

While Cohort 1 successfully put founders on the global stage, Cohort 2 is rewriting the playbook on scaling. By uniting LINE SCALE UP's massive digital infrastructure with the corporate, public, and support of ExpresSo NB, depa, and InnoSpace, Venture Spark is solving the biggest hurdles startups face: perfecting the pitch, securing enterprise partnerships, and reaching the customer.

"We are giving our Cohort 2 founders the ultimate unfair advantage," said Ankit Upadhyay, Founder & CEO of Venture Spark. "Venture Spark is bringing in top-tier consultants to tear down and rebuild your pitch, and public speaking experts to make sure you command the room. But a great pitch means nothing without users. By partnering with LINE SCALE UP, we aren't just getting you ready for investors—we are plugging your business directly into the daily lives and chat windows of millions of Thais."

“We’re excited to partner with Venture Spark to help ambitious founders scale with greater speed and confidence,” said Sirunya Buntornvorapun, Director of Corporate Strategy & Incubation at LINE Thailand. “Thailand has extraordinary startup talent, yet scalable distribution remains one of the most critical growth barriers. Through the LINE ecosystem, startups can directly access over 56 million users and build seamless experiences within a platform that millions of people already rely on every day. By combining Venture Spark’s world-class founder development expertise with LINE’s technology infrastructure, APIs, and mass distribution capabilities, we are accelerating the pathway from product-market fit to meaningful national scale.”

The 'Unfair Advantage' : What Founders Get

Selected startups will gain dual access to an elite mentorship track and a massive technological distribution channel, backed by partners like depa, ExpresSo NB, and InnoSpace (Thailand).

From the Venture Spark Program:

• Massive Investor Access: The program culminates in a blockbuster Demo Day designed to put you in front of a curated audience of over 400+ global venture capitalists, angel investors, and corporate partners.
• The Pitch Clinic: Stop guessing what investors want. Work directly with top-tier consultants who will refine your business model, stress-test your strategy, and rebuild your pitch deck to global standards.
• Expert Public Speaking Coaching: Master pitching and closing deals with dedicated coaching from communication experts, ensuring you deliver your vision with maximum impact and confidence.
• World-Class Mentorship: Learn 1-on-1 from founders who have successfully exited, alongside global industry experts who have navigated the exact scaling challenges you face.

From the LINE SCALE UP Ecosystem:

• 56M+ User Reach: Direct pathways to tap into Thailand’s largest digital audience, accelerating mass adoption for your product or service.
• Deep Tech & API Integration: Expert guidance on building native, frictionless, app-like experiences using LINE APIs, LINE MINI App, and LINE Official Accounts.
• Mastering Chat Commerce: Strategic frameworks for utilizing LINE's commerce and SME digital tools to drive immediate user acquisition and revenue retention.

Supported by Thailand’s Innovation Powerhouses: depa, ExpresSo NB, and InnoSpace (Thailand)

While LINE Scale Up provides the digital mass-distribution engine, Venture Spark’s strategic backbone is fortified by an unprecedented alliance of Thailand’s top public, private, and corporate entities. Together, A2D Ventures, depa, ExpresSo NB, and InnoSpace (Thailand) are pioneering a new era of venture building, creating a platform where founders can achieve their full potential and scale globally.

The Strategic Partners Driving Cohort 2:

• InnoSpace (Thailand): A key partner in fostering Thailand’s innovation ecosystem, InnoSpace is a public-private joint venture that has already backed over 21 startups, primarily focusing on early-stage deep-tech companies with the potential to become new S-Curve global players. Backed by leading conglomerates (including PTTOR, SET, BDMS, C.P. Group, and ThaiBev), InnoSpace provides startups with seasoned advisors, product validation, and pathways to international markets.
• ExpresSo NB (PTT Group): As the innovation and corporate venture arm of PTT Group, ExpresSo NB bridges the gap between agile tech startups and massive industrial infrastructure. Startups in Cohort 2—especially those in deep tech, energy, and enterprise SaaS—will gain unparalleled opportunities to explore corporate pilot projects (PoCs), tap into ExpresSo NB's vast industry expertise, and scale their B2B solutions across PTT’s extensive network and ecosystem.
• depa (Digital Economy Promotion Agency): Bringing the full support of the Thai government, depa empowers startups with essential digital infrastructure and regulatory navigation. Their involvement ensures founders have a direct pipeline to government-backed matching funds, smart city initiatives, and public-sector deployment opportunities.

Through this powerhouse collaboration, Cohort 2 participants gain an "unfair advantage." They are not just refining their pitch decks; they are actively bridging academia and early-stage tech to massive corporate pilot projects, government-backed scaling opportunities, and a network of over 400 global investors.

Who Should Apply

Venture Spark Cohort 2 is seeking the boldest tech startups (Fintech, HealthTech, SaaS, Deep Tech) and high-growth Smart Commerce brands building from Thailand for the world. The program is open to both Thai and expat/digital nomad founders who have an MVP ready to scale or are in their pre-seed/seed stages.

Applications for Venture Spark Cohort 2 are now open. Startups interested in accelerating their growth can apply and find more information at https://venturespark.asia

If we went back 10 years and AI was as smart as it is today, would you still run your business the same way?

Korat isn't just a venue; it's a symbol. Oranuch noted that Techsauce's decision to host their first event here was no coincidence. Korat is the "gateway" to the Northeast (Isan), a region brimming with talent, business potential, and untapped opportunities. Techsauce's goal that day wasn't merely to host an event, but to plant new seeds of thinking for the region's entrepreneurs.

When the World at Davos Says, "Nothing Will Ever Be the Same"

Earlier this year, Oranuch attended the World Economic Forum in Davos, Switzerland, representing Techsauce. It’s a global stage where government leaders, business executives, and thinkers worldwide sit at the same table. What she brought back wasn't just insights, but a profound sense that the world is spinning faster than we think.

Roughly 70% of the discussions revolved around volatile geopolitics and the global economy—geopolitical conflicts, climbing energy prices, and fragile supply chains. But the more interesting part was the remaining 30%. When distilled down, only one technology was discussed so heavily that it became the sole trend in the room: AI.

They didn't talk about anything else. It was primarily about AI and its impact on society, business, and humanity as a whole.

Every era has its own crises. We missed the Great Depression of 1929, and the next generation might not feel the weight of what we are facing right now. But one certainty is that in every business lifecycle, entrepreneurs will face volatility to some degree—and today, we are right in the middle of it.

Three Things Changing the Structure of Business

Oranuch didn't speak of AI merely as a tool to work faster; she pointed out that it is changing three things simultaneously.

Change 1: AI Doesn't Just Increase Speed; It Changes Business Structures. From ChatGPT's launch in 2023 to where we are in 2026, we've seen the evolution from Generative AI — which helps summarize emails, write captions, or edit photos — to Claude, Copilot, and countless other tools that do far more. More importantly, we are stepping into the era of Agentic AI, which operates autonomously like an actual human employee. When an order comes in, the system checks stock, issues invoices, and preps shipping automatically — without waiting for a human to approve every step. This isn't just working faster; it's redesigning the business structure from the ground up.

Change 2: Capital and Teams Are No Longer Obstacles. In the past, building a business required deep pockets, a sufficient team, and clear financial backing. But that equation is changing, and the clearest example comes from an unexpected place.

Look at small entrepreneurs from China. They don't have more capital than us, but they use AI to localize content and understand the deep insights of consumers in the Thai, Indonesian, or Malaysian markets without having a single local team member.

That picture is already a reality on our social media feeds every day. Products and content that seem tailor-made for Thais are actually being designed from offices in Shenzhen. This is a challenge Thai entrepreneurs are facing without even realizing it.

Change 3: Market Boundaries No Longer Exist. Provincial entrepreneurs were once limited to their local markets. Today, that equation has collapsed entirely. Oranuch pointed out that if entrepreneurs from Shenzhen can understand and penetrate the Thai market without having a team here, then entrepreneurs from Korat can do the exact same thing with other markets — nationally, across Southeast Asia, and globally. What has changed isn't just the tools; it's the very mindset of "what is my market" that needs to be completely redefined.

The Solopreneur: A Megatrend That's Already Here

A term Oranuch suggests searching for is "Solopreneur"—a portmanteau of Solo and Entrepreneur. It refers to a business owner who starts and drives a business entirely on their own, using technology as a force multiplier.

This trend isn't just happening in the West; it's being actively supported by local government policies in China. For instance, Shenzhen has specific support programs for one-person businesses. A key condition is that these companies must use AI and technology as their foundation and clearly measure their efficiency to receive tax incentives and funding.

This means the world is no longer waiting for large corporations to lead the change. Small, smart teams that know how to use the right tools can become regional players from day one.

NEXT: A Framework Built for Today's Entrepreneurs

To make these concepts actionable, Oranuch introduced a conceptual framework called N.E.X.T. These aren't just buzzwords, but a practical guide for starting and scaling a business in this era.

N is for Navigate Technology: The starting point of NEXT isn't directly about AI, but about data. For a business to truly leverage AI, it must start with good data—systematic data collection, data cleansing for quality, and building an actionable customer database.

Oranuch emphasized that you don't need to be a programmer or a high-level technology expert. What's more important is understanding the technology's potential and having enough domain expertise in your own business to know exactly where AI should be applied to solve pain points or bottlenecks.

Today's technology helps businesses become faster, smarter, and more scalable. If "faster" used to mean AI summarizing emails, today it means AI agents working 24/7 without needing sleep. When an order comes in, the system will check stock, issue invoices, and prep shipping automatically without waiting for a human to approve every step.

"Smarter" means predictive capabilities, like AI predicting which customers are likely to churn in the next three months so your team can intervene before they go to a competitor.

E is for Experiment Fast: The speed here means running through the entire business cycle rapidly: launch products fast, test the market fast, gather feedback fast, and iterate fast.

If we say we launch fast but don't learn, that's a flop too. The perfect product doesn't exist on day one. Perfection only happens when we learn and keep incorporating customer feedback to improve.

X is for Exponential Thinking: This is where many are still stuck in the old mindset. Instead of asking, "How can we grow another 10%?", exponential thinking forces us to ask, "How can we grow 10x?"

The difference isn't working 10 times harder; it's redesigning the entire system. Ten years ago, scaling a sales team 10x meant hiring 10 more people. Today, you can build an AI chatbot that handles a hundred thousand or a million customers simultaneously, scaling globally without proportionally increasing costs. This is why 10x growth is no longer impossible.

T is for Trust and Tribe: The final pillar is often overlooked. In an era where ads are scrolled past and algorithms change daily, customers no longer buy based on one-way promotion. They buy based on trust built through word-of-mouth, real experiences, and the community a brand builds around itself. Building a brand tribe has become the hardest asset for competitors to replicate.

Clear Goals First, Technology Follows

Before leaving the stage, Oranuch left the most important reminder: don't jump into technology immediately if your business goals aren't clear. Technology is no longer just a tool, but a core driver. However, it will only work well with a clear direction.

Entrepreneurs must first answer: What is the business goal? What percentage of new revenue streams do you want to create? Which processes in the organization need automation to reduce human error and improve efficiency? Those answers must be clear and communicated so the entire team sees the same picture. Otherwise, even if you adopt AI, it will just become a haphazard use of tools disconnected from real objectives.

The remaining two points are simple but important: move fast in a relentlessly changing world, and expand your mindset beyond the local market. In the digital age, a business from Korat can grow across Thailand, Southeast Asia, and the world—if you understand the opportunity in front of you.

The Future Isn't 10 Years Away

Oranuch concluded by emphasizing that Techsauce doesn't see itself as just a business company, but as a platform aiming to build a new economy, new industries, and new opportunities for Thailand.

For every entrepreneur sitting in that room, the question isn't whether they are ready, but how they will start — from right here, and starting today.

Modern entrepreneurs aren't just building companies; they are building new industries, new opportunities, and a new future for Thailand. The future of entrepreneurs isn't 10 years away. It starts now, today.

Source: Session "The Next Entrepreneur: สร้างธุรกิจให้แข็งแกร่ง ฉบับผู้ประกอบการยุคใหม่" (The Next Entrepreneur: Building a Resilient Business for Modern Entrepreneurs)" at the Techsauce Next Entrepreneur Summit.

"I think it's quite possible, actually," he stated, noting that highly independent founders can navigate new markets without a local partner. "I wouldn't say nothing's impossible. You can't do it on your own."

"Norman says I choose not to agree," replied panel moderator Reuben Chin, acting head of program management at the Brunei Economic Development Board (BEDB).

The exchange underscored the core challenge for tech founders looking to scale across Southeast Asia's 600 million consumers: a unified regional market is an illusion, and expansion demands hyper-local execution.

The Myth of the Universal Playbook

The most common trap founders fall into is assuming a successful domestic model can simply be exported. Thang (Cong) Huynh, Chairman and CEO of InnoLab Asia, pointed to an estimated 90% failure rate for foreign startups entering Vietnam.

"Let's say you have your website in Thai language and you translate that into Vietnamese, which means that you are already localized," Thang noted. "No. It's not about transforming your business thinking."

To illustrate the cost of ignoring local habits, he shared the story of a mentee who lost $1 million attempting to apply a Vietnamese-style, ad-heavy digital conversion strategy in Thailand. The founder stuck to an online-only model, misreading the local preference for physical retail validation. He eventually replaced his local partner and opened a physical store to gain traction.

In the Philippines, the challenges are different. Janessa Carlos of TechShake pointed out that while the country's high English proficiency and large digital user base appear attractive to foreign founders, incoming businesses often misjudge the macroeconomic reality.

"Please do not misjudge their purchasing power at the end of the day," Carlos warned, noting that a pricing model that works in Singapore or Malaysia will likely stall in Manila. She advises new entrants to follow a strict 90-day playbook: pause wider distribution and spend the first three months validating a single anchor customer.

Navigating the Cost of Entry

Beyond consumer psychology, the structural cost of entry varies wildly across the region. Mega Prawita, Managing Director of Kumpul, laid out the financial reality of entering Indonesia.

Foreign tech entities face a $600,000 USD minimum capitalization requirement. Acknowledging that establishing a formal presence is a daunting financial step, Prawita advises founders to delay full incorporation and instead run low-risk Proof of Concepts (PoCs). "Just don't settle first before you know the market," she advised. "Start with the small to medium enterprise first because it will help you validate the product."

Thailand takes a different regulatory approach. Techsauce Media Co-founder and CEO Oranuch Lerdsuwankij outlined how the Thai Board of Investment (BOI) is structured to attract "New S-Curve" industries like AgTech and BioTech. Startups that qualify can secure 100% foreign ownership and up to 13 years of tax exemptions.

However, Oranuch clarified that regulatory freedom does not equal commercial access. In Thailand’s B2B and B2G sectors, penetrating corporate hierarchies or government procurement channels requires deeply connected local partners who understand domestic deal-making.

The B2B2C Pivot and Strategic Niches

When the conversation shifted to consumer-facing platforms, the panel addressed the rising customer acquisition costs across mature markets like Thailand and Malaysia. For early-stage startups, paying for user acquisition through digital ad networks is increasingly unviable.

Oranuch proposed a structural workaround: pivoting to B2B2C models. By integrating into the existing infrastructure of retail networks, banks, or super-apps, startups can access established user bases. She pointed to LINE’s joint venture to create LINE MAN Wongnai as a primary example of leveraging an existing audience rather than building one from scratch.

For Bruneian founders looking to enter these larger ecosystems, Matthieu returned to the question of how smaller startups can compete, urging them to avoid derivative ideas.

"To put it simply, don't be a 'me too,'" he stressed. "Someone else has done it, do something else. How do you put yourself ahead of others?" He added that despite a cautious capital landscape, "if you have a great idea, a great solution, a great strategy, the money will come."

Thang challenged the local ecosystem to push harder. "From what I observed so far from Brunei, you guys live in a quiet comfort zone," he said, urging founders to step out of that space if they want to compete regionally.

Carlos acknowledged the sheer difficulty of penetrating new markets but reminded founders to lean on local ecosystem builders for honest reality checks. "We provide you with realistic feedback or evaluation if it's really working in our country," she said. If a product isn't landing, she noted, good local partners will redirect startups to other ASEAN markets rather than letting them fail.

Yet, Bruneian startups do have a structural advantage. Oranuch pointed to the Halal tech economy—a large demographic in Thailand that domestic developers often lack the cultural nuance to serve effectively. For Bruneian entrepreneurs, that specific expertise represents a highly defensible market position.

"This is a sweet spot," she told the founders in the room. "This is a lot of opportunity for you guys. Starting from doing the homework: What is your strength? Why will the local players in Thailand not do this?"

This structural pivot served as the central anchor of the Brunei Startup Summit 2026. Over the course of the two-day event, regional policymakers, institutional investors, and veteran founders bypassed the usual tech conference optimism to focus entirely on the mechanics of execution. The discussions stripped away the illusions of easy expansion, revealing a landscape where scaling across ASEAN’s borders relies heavily on a pragmatic respect for local business cultures rather than a charismatic pitch. Furthermore, the patience for theoretical business models has vanished; investors are now looking for operational maturity, expecting founders to present unit economics that actually map to reality and AI integrations that do the heavy lifting rather than simply dressing up a valuation.

The End of the Mega-Valuation Trap

The venture capital ecosystem is currently penalizing the exact behavior it heavily rewarded just a few years ago: the pursuit of the highest possible early-stage valuation. Shahril Ibrahim, Partner at 500 Global, dissected this trap during his session, explaining that aggressively overpricing an initial round effectively paints a target on a startup's back. When a company inevitably struggles to meet the exponential growth metrics required to justify that early figure, the financial fallout is severe. Founders are left cornered, facing either a complete freeze from later-stage investors or the administrative and cultural nightmare of a down round.

Because the margin for error is now so thin, Ibrahim advised founders to carefully sequence their capital intake rather than rushing toward institutional money. He likened venture capital to a backseat driver who covers the fuel cost but insists on navigating, whereas non-dilutive government grants function more like a no-strings-attached travel fund from a relative. For startups still validating their product, exhausting those grant options first provides the runway to experiment without early dilution or external interference.

The investor panel, featuring East Ventures' Yinwei Ling and AgFunder's John Friedman, reinforced this return to fundamentals. The discussions made it clear that while deep tech and proprietary research are compelling hooks, investors are ultimately underwriting the founder's judgment and commercial execution. A startup can spend a decade perfecting a product in the lab, but without tangible market validation and a team capable of securing revenue, the enterprise's intrinsic value remains at zero.

The Brutal Reality of Cross-Border Expansion

Expanding beyond a home market frequently exposes a startup's structural fragilities rather than validating its business model. Richard Roocroft, SVP Group Head of Commercial at Amity Group, noted that premature scaling is a far greater existential threat to early-stage companies than sluggish growth. He advised founders against the impulse to internalize every operational function when entering new territories, framing the attempt to build market share entirely from scratch not as a sign of ambition, but as a severe liability. Instead, establishing repeatable internal processes and leveraging existing local ecosystems must precede any aggressive push across borders.

The friction of regional expansion is heavily tied to the deeply fragmented nature of ASEAN business cultures—a reality that Kla Tangsuwan, founder of Thailand-based Wisesight, learned at a steep cost. Tangsuwan detailed a failed expansion into Malaysia that resulted in a $500,000 loss, a misstep he attributed directly to a rigid adherence to his home market's sales methodologies. Where his domestic clients expected a narrative-driven pitch with pricing reserved for the final discussions, the Malaysian market demanded immediate, upfront visibility into cost reductions. By overriding his local team's advice and failing to adapt to these specific regional procurement expectations, the venture collapsed. Wisesight's subsequent expansions have since relied strictly on local partners to navigate these critical nuances.

Yet, when executed correctly, establishing a cross-border footprint yields dividends that extend far beyond immediate new revenue. Louis-Alban Batard-Dupré, founder of Yindii, pointed to the distinct psychological leverage gained from entering a second market. By acquiring a distressed competitor in Hong Kong, Yindii effectively discarded its classification as a domestic startup. Earning the designation of a "regional scale-up" fundamentally shifted how the company was perceived by institutional investors and enterprise clients alike, ultimately unlocking major corporate partnerships back in their home base of Bangkok that had previously been out of reach.

Navigating ASEAN's Fragmented Ecosystem

Building on the experiences of Wisesight and Yindii, the summit dedicated significant focus to demystifying the specific regulatory and cultural hurdles across Southeast Asia. The overarching takeaway was that ASEAN cannot be treated as a monolithic bloc; successful market entry demands highly calibrated, hyper-local strategies.

Regional experts outlined the distinct operational realities dictating expansion into key markets:

• Indonesia: While offering a massive consumer base, the market imposes steep structural barriers. Megha Prawita of Kumpul noted that foreign entities face a minimum $600,000 USD capitalization requirement. Because of this high financial threshold, executing low-risk Proof of Concepts (PoCs) with local SMEs is a vital precursor to formal incorporation.
• Vietnam: Capital alone cannot buy market share here. Cong-Thang Huynh of InnoLab Asia pointed out that 90% of foreign startups fail simply by mistaking language translation for true localization. Consumer behaviors dictate entirely different entry playbooks; for instance, Vietnamese consumers exhibit high conversion rates driven by repetitive digital ad exposure, contrasting sharply with the physical retail preferences of neighboring markets.
• Thailand: Thailand’s Board of Investment (BOI) is aggressively attracting foreign capital by offering 100% foreign ownership and extensive tax exemptions for S-curve industries like AgTech and BioTech. Yet, Techsauce co-founder Mimee Lerdsuwankij cautioned against direct-to-consumer plays. Exorbitant customer acquisition costs require incoming founders to adopt B2B2C models, leaning on the infrastructure of established retail networks instead of building audiences from scratch.
• Philippines: The market presents a seemingly frictionless entry point due to its high English proficiency and mature $38 billion IT-BPM sector. However, TechShake’s Janessa Carlos stressed that unit economics must be meticulously recalibrated. Pricing models imported from Singapore or Malaysia will fail if they are not strictly aligned with the actual per capita purchasing power of the local market.

For this complex, multi-tiered ecosystem to function effectively for scaling startups, bureaucratic friction must be aggressively reduced. Addressing this macro-level challenge, Rudiantara, Chairman of Nexticorn and Indonesia’s former Minister of Communications and IT, argued that regional governments must fundamentally evolve their mandates. Rather than operating strictly as regulatory gatekeepers focused on compliance and permitting, state apparatuses must transition into active facilitators, consciously smoothing the pathways for cross-border innovation.

The Human Foundation: Chemistry and Play

Yet, beyond technological advantages and capitalization tables, a startup's durability ultimately rests on its human infrastructure. As previously noted by the investor panel, venture capitalists are essentially underwriting founder judgment. The Co-Founder Chemistry session, featuring leaders from Seedling, Meat the Next, and Warwick Food Company, underscored that fractured leadership remains one of the primary catalysts for early-stage failure. The panelists universally advised against co-founding ventures with a spouse, advocating instead for partnerships built on complementary operational skills rather than mirrored personalities or purely personal bonds.

Scaling inevitably places immense psychological strain on this human capital. Addressing executive burnout, Narudee Kristhanin of Eureka Global introduced the concept of "serious play" as a critical cognitive tool for leadership teams. Rather than a frivolous team-building exercise, she framed structured play as a necessary neurological reset. It allows high-stress leaders to lower their defensive barriers, unlock lateral problem-solving, and clearly identify their enterprise's true "unfair advantage" amidst chaotic growth phases.

The Blueprint for a Recalibrated Ecosystem

The summit’s concluding pitch competition provided a live demonstration of these recalibrated industry standards. The top prize was awarded to Brunei-based Wilk Games, whose founder, Wilson, showcased Tiku’s Tales, a globally appealing 3D action platformer. Rather than presenting a bloated customer acquisition budget, Wilk Games demonstrated profound capital efficiency, securing 1,300 organic wishlists on the Steam platform with zero marketing spend. The victory underscored that global visibility is entirely achievable from a smaller domestic market when paired with rigorous product execution.

As the Southeast Asian ecosystem matures past the era of easy capital, the mandate for founders has fundamentally shifted. Success no longer hinges on manufacturing hype to secure vanity valuations. Instead, it requires building defensible tech moats, navigating local market nuances with humility, and forging resilient leadership teams.

The path forward was perhaps best summarized by Amity Group’s Richard Roocroft, who offered a definitive sequence for modern startups: ambition sets the vision, meticulous structure supports it, and only then does true growth follow.

Few could have predicted that in just a few years, this app would become a vital engine of growth, surpassing a staggering 30 million total online orders by 2025, 21 of which came from Lotus’s Smart App. Today, it stands as a true leader in Grocery On-Demand, having perfectly decoded the nuances of Thai consumer behavior.

Reflecting on early 2022, when the app was first announced, many questioned: "In a world where our phones are already cluttered with delivery apps, do we really need another grocery app?" The lessons from the past four years have provided a definitive answer. Lotus’s didn't just build an app to sell products online; they solved a lifestyle equation for Thai people in an era where time is the most expensive commodity.

How did this app become a household staple so quickly? Techsauce identifies four key factors that allowed Lotus’s to dominate the field:

1. Breaking Barriers with ‘Any Amount, We Deliver’

In the past, grocery shopping was a major weekly mission involving preparation, driving, and stockpiling. However, modern Thai behavior has shifted toward "Micro-Moments"—the need for immediate fulfillment the moment a desire arises.

Lotus’s mastered this play by offering Free Delivery with No Minimum Spend. This strategy dismantled the largest psychological barrier for consumers. While other apps often trap users with ‘minimum order’ requirements or ‘add more to save on shipping,’ Lotus’s will deliver a single pack of eggs or one pack of water right to your doorstep for free.

This ensures that forgetting eggs, running out of fish sauce, or realizing you're low on diapers is no longer a crisis that requires a trip to the store.

Last year alone, Lotus’s delivered 70 million eggs and over 100 million bottles of water. These figures aren't just sales stats; they prove that Thais trust Lotus’s as their "backyard refrigerator"—accessible at the push of a button without worrying about hidden costs. This bold move allowed Lotus’s to embed itself into the daily lives of customers.

2. Turning Local Branches into "Micro-Warehouses"

The secret behind the ability to provide 1-hour express delivery nationwide lies in a strength that competitors find nearly impossible to replicate: a network of over 2,500 Lotus’s stores across Thailand.

Lotus’s no longer views these stores as mere physical stores for foot traffic. Instead, they have transformed every location into a micro-fulfillment network located closest to the customer.

When an order is placed, the system immediately routes it to the nearest store. Staff then hand-pick the items from the shelves for a fleet of over 8,000 delivery riders nationwide.

This infrastructure allows Lotus’s to achieve 1-hour express delivery at a national scale—a feat difficult for others who lack such a comprehensive physical footprint and ready-to-go fresh stock.

3. Behavioral Science: Understanding the Thai Daily Rhythm

A critical factor in the Lotus’s Smart App’s exponential success is the use of real-time data to deeply understand consumer behavior. In today’s world, time is the most expensive commodity. This is especially true in urban settings where people live in small family units, many do not own cars, and traffic congestion is a constant hurdle. The physical burden of transporting heavy goods and the logistical limitations of travel have become major pain points for many.

The app was designed to step in and solve this directly. For those living alone or without personal vehicles, the value isn't just in the shopping—it’s in not having to carry heavy packs of water or bulky household supplies back to their residence. Having delivery staff bring these items directly to the doorstep provides a level of convenience that has transformed online ordering from a mere "alternative" into a standard way of life that saves both physical effort and precious time.

Lotus’s didn't stop there; they analyzed usage data to identify specific life rhythms that reflect Thai behavior, such as:

• The Morning Rush (08:00 – 09:00 AM): This is the peak window for orders of fresh milk and drinking water. It reflects how families prepare for the day, ensuring breakfast is ready before school or work and reducing the chaos of a busy morning.
• The Kitchen Enthusiast’s Golden Hour (04:00 – 05:00 PM): Orders for fresh proteins, such as pork or chicken breast, surge during this time. This reflects a shift in urban behavior: instead of weekly stockpiling, people now order fresh ingredients the moment they arrive home to ensure the highest quality for their evening meal.

In addition, the application has been designed to meet the needs of a diverse range of users according to their different lifestyles—whether it be the group that likes to plan and buy household goods in large quantities for the best value, the group of office workers who require urgent speed, or the new generation of health-conscious individuals who focus on ordering fresh items on a day-to-day basis to ensure they get the newest ingredients possible.

4. A Simple, Streamlined User Experience

While many applications today attempt to pack in every possible service until they become overly complex, Lotus’s Smart App has chosen to position itself as a Specialist in Online Grocery Shopping. Every aspect of the interface and user experience (UX) is designed with a single, laser-focused goal: making the process of ordering household essentials as easy and fast as possible.

The standout feature of this app is its use of Intelligent Technology to better understand customer preferences and individual needs. For example, the system recommends products related to the items in your basket right on the Cart page. These items appear instantly, allowing you to "add to cart" in seconds. This eliminates the need to waste time searching through a catalog of over 30,000 items.

This simplicity is the key to winning over both homemakers and the "fast-paced" younger generation. By removing unnecessary steps and filtering down to only what is essential for daily life, every tap and purchase becomes truly convenient and efficient.

The Next Step for the Real Leader in Grocery On-Demand

The success of the Lotus’s Smart App over the past four years is not merely a story of massive growth in order numbers. It is a proof of a clear vision: to be Thailand's leading Grocery On-Demand platform, perfectly blending freshness, speed, and the nation's most comprehensive network.

From breaking the barriers of minimum spend to transforming local stores into "Fulfillment Network" ready to deliver to your door within one hour, Lotus’s has shifted its image. It has evolved from a "large-scale hypermarket" into a Trusted Personal Assistant —one that is ready to support every rhythm of Thai life, whether it’s a hectic morning rush or an evening meal requiring the freshest ingredients.

Today, the Lotus’s Smart App is not just another online shopping app; it is a solution designed to elevate the quality of life for all Thais—making it Fresher, Faster, and Better Value every single day, backed by a strong foundation of over 2,500 stores nationwide.

For anyone who hasn't tried it yet, download the Lotus’s Smart App today.
Experience the easiest and fastest way to order fresh food and household essentials.

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