Europe’s largest SaaS conference is coming to Hong Kong | Techsauce
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Europe’s largest SaaS conference is coming to Hong Kong

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Posted date April 30, 2019

The company that hosts the largest gathering of software as a service (SaaS) founders, executives, and investors in Europe, SaaStock, is expanding into the rapidly growing Asian SaaS market with the first edition of SaaStock Asiataking place in Cyberport,Hong Kong on May 14-15.

SaaStock’s Background & Expansion into Asia

SaaStock’s flagship conferencein Dublin, Ireland is in its fourth year and attracts more than 4,000 business leaders from around the world for the most relevant learning and networking experience in the SaaS industry.

SaaStock’s CEO, Alex Theuma, explained why the company has chosen to hold its first conference in Asia in 2019:

“Our global mission is to help SaaS companies gain traction, grow and scale. We have been doing this successfully in Europe and North America for 4 years now but we realise that the Asian market is very different. Asian SaaS companies face very different challenges to those faced by their western counterparts, and this creates a need for a dedicated space for SaaS companies in the region to come together and learn from the successes and failures of others who are on the same path. That’s what SaaStock Asia is all about.”

The SaaS Market Opportunity in Asia

In order to grow a SaaS business in Asia, entrepreneurs need to figure out not only how to secure funding, but how to overcome the many challenges of operating in a fragmented market: tackling local regulation, how to deploy a lean sales ‘machine’ across a diverse region, navigating different languages and payment methods, and getting buy-in from enterprise organization not accustomed to buying from startups.

Despite these and many more challenges to be addressed on the agendaat SaaStock Asia, arecent MarketWatch reportrevealed that the SaaS market in the Asia-Pacific region isaccelerating at a blistering pace of 34.28% year-on-year, as compared to the global SaaS market growth rate of 21.4%.

The SaaS market in Asia is less mature than those of Europe and North America, which goes some way to explaining its faster rate of growth. However, there is an undeniable trend of Asian businesses adopting more and more SaaS solutions in order to take advantage of both the functionality and cost benefits.

According to Theuma, “The relative immaturity and rate of adoption of SaaS in Asia represents a huge opportunity for Asian SaaS startups, as well as for global SaaS vendors aiming to expand into the region. Where the competitive landscape in other parts of the world is incredibly crowded, there is still so much untapped opportunity here in the Asian market.”

What SaaStock Asia Offers Attendees

SaaStock has put together an unprecedented line-up of the best minds in SaaS in Asia in order to deliver a learning and networking experience unlike any other available in this part of the world.

The full speaker list is available herebut some of the highlights include:

  • Pieter Kemps, Principal, Sequoia Capital
  • Anna Gong, CEO & Founder, Perx Technologies, Singapore
  • Max Armbruster, CEO, Talkpush
  • Hande Çilingir, Co-Founder & CEO, Insider
  • Eric Siu, CEO, ClickFlow
  • Patrick Cai, Managing Director, China, Winning By Design
  • Meena Sanhu, VP of Marketing & Growth, Predictable Revenue™ Inc.
  • James Gilbert, APAC Director, HubSpot
  • Dave Ng, Principal, B Capital
  • Vinod Chandramouli, Global Head, Pre Sales, Freshworks
  • Cameron Priest, CEO & Co-Founder, TradeGecko
  • Wai Hong Fong, Chieftain & Co-Founder, StoreHub
  • Nathan Latka, CEO, The Latka Agency
  • Gene Soo, Director & Co-Founder, StartupsHK

Summary Agenda

The packed agendaincludes a host of learning and networking opportunities:

May 14: SaaS.City

SaaS.Cityis a day of hands-on learning on May 14 where attendees can choosebetween Growth Marketing and Sales Leadership bootcamps delivered by leading experts in the field and specifically designed to enable SaaS companies to grow their business in the Asian market through tried and tested marketing and sales strategies.

May 14: Startup Program

The Startup Programis an opportunity for SaaS startups to partner with SaaStockevents at a much more accessible price, with additional benefits and perks. Qualifying startups amplify their visibility by getting similar benefits as our partners, complemented by a tailored day of practical workshops, matchmaking with investors, and further support from SaaStock’s partners.

May 15: SaaStock Conference

This is the main conference day which will involve 200+ SaaS founders, executives, and investors from 80+ companies, 12+ hours of content, 10+ partners, 20+ startup exhibitors, and the most relevant and actionable SaaS learning and facilitated networking on the continent.

Topics to be covered at the conference include:

  • 3 Lessons Learned from Scaling a Mid-Market SaaS Across South East Asia
  • Going Global – Overcoming Regional Challenges to Land & Expand Your Asian


  • Unlocking SaaS Opportunities into & out of China
  • The Global State of SaaS: Tangible Insights from 10,000+ ARR, Valuation and

Growth Data Points

  • 5 Do’s & Dont’s Lessons When Securing Your Next Round of Funding
  • Hiring, Retaining & Retraining: A Founder’s Guide to Leading a Superstar Sales


  • Building a Scalable Sales Model to Survive HyperGrowth
  • Going from $0 – $30 Million: The SaaS Playbook for Success
  • Demystifying Product-led Strategies to Grow Your SaaS Business in Asia
  • The Secret to a Winning Go-To-Market Strategy in Asia – Building a

Customer-Focused Brand

May 15-16: SaaSociety

SaaSocietygathers an invite-only curated audience of entrepreneurs who have achievedannual recurring revenue exceeding $3M and select technology investors; an even more extraordinary and opulent setting to connect.

Company Description

SaaStock is a global community of software as a service (SaaS) founders, executives, and investors. Our mission is to help SaaS companies to gain traction, grow, and scale. We achieve this by bringing the leaders of SaaS together at our annual conferences in Europe, North America, Latin America, Asia, and Australasia. To keep adding value year-round, we organize quarterly SaaS meetups in cities all over the world, continuously share actionable learnings from the best minds in SaaS, and connect the global  SaaS community online.



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