With no sign of abating any time soon, the COVID-19 pandemic has forced every sector to adapt and come together to guide the country forward. Small merchants and restaurants in particular have been devastated by the effects of the virus. In response to this, AIS 5G’s “Measure to Survive” is an extra channel of opportunity for small merchants to make sales and receive payments through the “AIS Pa Ruay” App from the points of AIS’ 42.7 million customers with no fees charged. They even get to promote themselves on the myAIS App and AIS V-Avenue.Co, reaching over 1 million transactions every day. The tactic is a spending stimulus, generating revenue for over small merchants to stay in business, while mitigating AIS customers’ spending by redeeming points for discounts instead of cash. Since a soft launch on July 1, there are now over 1,000 participating merchants, and AIS has set a target of over 100,000 merchants by the end of this year.