Horizon Group Raises US$12.5 Million Series A from Vertex Ventures Southeast Asia & India to Accelerate Asia-Pacific Expansion

Lunio, a leading D2C sleep brand in Thailand and Taiwan, is taking its model beyond sleep.

Horizon Group, a consumer wellness company behind its flagship brand, Lunio, has raised US$12.5 million in its Series A funding round from Vertex Ventures Southeast Asia & India, the sole investor in the round. With operations across Thailand, Taiwan, Vietnam and Malaysia, Horizon will use the investment to accelerate product development and expand Lunio beyond sleep into ergonomics, recovery and beauty, and drive its expansion across Asia-Pacific.

Lunio has built a combined following of more than 4.3 million across its social media and marketplace channels in Thailand and Taiwan.

Commenting on the fundraise, Robert Fong, Founder and CEO of Horizon Group, said, "Our vision has always been bigger than sleep. We are building a wellness technology ecosystem for Asia-Pacific, rooted in science and designed to help people feel, move and look better every day. Lunio established our foundation in sleep. Now, we are applying the same approach to recovery and beauty."

Puiyan Leung, Partner, Vertex Ventures SEA & India, said, "Under Robert's visionary leadership and his team's sharp execution, Lunio has not only established itself as the leading D2C sleep provider in Thailand and Taiwan, but has also demonstrated a clear pathway for regional scale. The health and wellness market is expanding rapidly, driven by strong consumer demand for health-conscious living and the belief that true wellness begins at home. We are excited to support Horizon Group's efforts to scale the business to greater heights as a holistic wellness technology company."

Across Southeast Asia, the shift towards online purchasing is creating new opportunities in traditionally offline categories such as mattresses and furniture. It is also expanding the market for at-home wellness devices focused on recovery and beauty. While these categories are well established in the US, Japan and South Korea, they remain at an earlier stage of development across much of Southeast Asia, creating room for brands that can deliver credible products at accessible prices.

Lunio develops its products in-house through Lunio Labs, drawing on expertise in sleep science, material science and ergonomics. Its science-led approach and accessible pricing offer consumers an alternative to premium international brands. Its portfolio spans mattresses, adjustable beds and cooling bedding, and is expanding into ergonomic furniture, recovery and massage devices, and beauty technology, including facial devices and LED therapy.