On one hand, a smart phone must be user-friendly and ergonomic for various mobile-based activities – from calling, to listening to music, to surfing the internet, to responding to e-mails. To say the least, that is what Steve Jobs envisioned with Apple back in 2007.
However, Tim Cook, Jobs’ successor, has been carrying a different concept to the physical form of an iPhone. The physical development of iPhone is now geared towards the consumption needs of a number of digital-based product, such as streaming entertainment and social media.
Questions come up based on the statements above: is the current iPhone still considered as ergonomic, handy, or user-friendly as what the late founder believed? Is the ergonomic concept still relevant to most people nowadays? To answer these questions, we created an infographic that shows the evolution of the iPhone’s screen size and weight.
By doing this, we found some key learnings that may help you understand the trend.
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Research Methodology:
Each era between Steve Jobs and Tim Cook is defined by the main presenter in Apple's keynote event. For example: Steve Jobs was presenting iPhone 2G during Apple's keynote event in 2007, Tim Cook was presenting iPhone 4S during Apple's keynote event in 2011. All the iPhone models are included with additional specification such as Plus, Max, or Pro version. Specifications of screen size and weight are taken from iPrice’s database.
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Story by: iPrice Group
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