“Bluebik Group”, a leading consultant specializing in strategy development and technology and innovation management, moved aggressively to invest in KEEPS, a raising-star startup in the fashion industry. The investment helps gain deeper insights into consumers’ behaviors and novel innovations for further advancing the consulting business towards creating new products and services for customers in other industries. One of the key strengths of the KEEPS brand is its concept of “Beyond the traditional workwear”. The brand has gained popularity among female office workers in Thailand and overseas. Recently, KEEPS was selected as 1 of the 3 Thai brands to join in the SS2020 Wave Showroom Shanghai Fashion Week event in China. With the plan to expand its footprint in overseas markets full-scale, the focus on the enhanced customer experiences through the omni-channel approach, and the adoption of technologies to promote sales, KEEPS is aimed at becoming a leading tech-fashion startup in Thailand.