The Board of Directors of Total Access Communication PCL or dtac has appointed Sharad Mehrotra as new CEO. Sharad Mehrotra currently serves as CEO of Telenor Myanmar. He is replacing Alexandra Reich, who is seeking new leadership opportunities.

“I am very pleased to welcome Sharad Mehrotra as dtac’s new CEO. With his vast experience from mobile operations in highly competitive markets, he brings insights and knowledge which I am convinced will serve dtac and its customers well. dtac is currently on a strong positive trajectory and I look forward to supporting Sharad Mehrotra and the dtac team as they continue to strengthen the company’s market and financial performance going forward,” said Boonchai Bencharongkul, Chair of dtac Board of Directors.

Sharad Mehrotra joined Telenor twelve years ago and has served in senior management positions across Asia, as CEO of Telenor India and most recently as CEO for Telenor Myanmar. Prior to becoming CEO of Telenor India, he held the position as Head of Distribution for Telenor in Asia, based in Thailand. Before joining Telenor, Sharad Mehrotra served in companies such as Ericsson, Aircel and BPL Telecom in India.

“I am very excited to return to Thailand and join the dtac team on its journey to never stop improving on customers’ service and network experience. This is an important time to advance Thailand’s digital ambitions and I look forward to being part of these efforts and connecting dtac’s customers to what matters most to them,” said Sharad Mehrotra.

Sharad Mehrotra holds a BE degree in Electronics engineering from Pune University and an MBA in marketing management.

Thanking Alexandra Reich for her contributions as CEO of dtac, Boonchai Bencharongkul, Chair of dtac Board of Directors, said:

“Alexandra Reich made a personal commitment to never stop doing what is right for our customers and managed to turn dtac around in a very challenging market. On behalf of the Board, I would like to extend my gratitude to Alexandra for her achievements which are reflected in dtac’s financial performance, share price development and through the appreciation from customers, employees and stakeholders. I am confident we now have a solid foundation for sustainable growth.”

“I leave dtac full of pride for what we have achieved in the last year and a half. We secured the transition from concession to license and together we were able to initiate a turnaround of the business. Today dtac is on the right path for future growth, with an improved network experience and a renewed customer focus. It has been an amazing experience for me to work with the dtac team as well as all stakeholders in Thailand, and I am very grateful for the time spent in this wonderful country. Now it is time for me to keep learning and exploring new opportunities,” said Alexandra Reich.

The change is effective on 1 February 2020.