Intouch Holdings Public Company Limited (SET: INTUCH), through venture capital arm InVent, leads a Series A financing round of Event Pop Holdings Pte. Ltd., Thailand’s leading end-to-end event management platform under the brand “Event Pop”. This is a unique investment round which involves co-investment among Thai corporate VCs (CVC) from different industries. Beacon Venture Capital, the VC fund of Kasikornbank (SET: KBANK) also participated in the round.
Mr. Kim Siritaweechai, Executive Vice President of Portfolio Management of Intouch said “As a result of rapid growth of event organizing industry today, we see strong business potential in this market. Event Pop is one of the fastest growing startups in this industry. With business expertise of the industry and proprietary technology, Event Pop not only brings a new level of efficiency to event organizers but also unique experience to event attendees.”
“In particular, we are excited about Event Pop’s recent in-event cashless payment solutions and other potential new businesses which will build up to their solid foundation in event management platform. Consumer lifestyle and e-payment has been one of Intouch Group’s focus areas. We believe Intouch and Event Pop can add significant values to each other in terms of know-how, market access and customer base. In addition, Event Pop has recently won the national award in the ‘Rising Star Startup’ category at Startup Thailand 2017. The funding will be used to develop Event Pop’s new services in Thailand in addition to its core ticketing services, as well as exploring overseas expansion. Event Pop is InVent’s 12th portfolio company. Mr. Kim added.
Mr. Pattaraporn (Max) Bodhisuwan, Co-founder and CEO of Event Pop, shared “It is an honor to be invested by two of Thailand's most prominent CVC funds that are well known for their strong commitment in their portfolios. Both InVent and Beacon VC are the ideal strategic partners to take us to a new height, becoming the best platform for marketing and management of events in Thailand, and our team is looking forward to working closely with them. Event Pop is still a very young company with only 2 years under its belt. We have served roughly over 3,000 events including festivals, live shows, sports, businesses and seminars. Progressively improving all parts of the platform through expertise and partnerships with our clients, they have helped us to gain insights and develop the technology that event managers and attendees really need. As we dive deeper into data analytics, marketing tools and engagement tools, we strive to enable all event promoters and organizers to grow by providing insights, deeper understanding of attendees and simpler engagement both online and offline.”
“With a successful launch of Spark - Event Pop's Fintech endeavor, a cashless payment solution in April 2017, serving one of Thailand’s most renowned events with more than 40,000 attendees over the course of 3 days with stability and zero down time. Event Pop is rolling out new products and services in 2017, which focuses on three main categories: Festivals / Entertainment, Business and Sports. One of the products will increase efficiency and precision of online marketing by utilizing attendee’s interests, spending, and post-event behaviors. The other products will serve our valued attendees, increase engagement and discover a breeze. Thailand has been recognized as attractive event organizing destination in Southeast Asia. The target of event attendees has tremendously increased in the past few years. We strongly believe that we can elevate the experience as well as add values to Thailand’s tourism sector.” Mr. Pattaraporn added.
ABOUT EVENT POP
Established in 2015 and based in Bangkok, Event Pop is Thailand leading end-to-end event management platform with comprehensive technology-oriented services from ticketing and on-site access control to in-event cashless payment solutions and CRM suites. Event Pop is on a mission to enable the best live performance experiences to organizers and event attendees through the best in-class technology.