Nimble Backs Relationship Republic Bringing Tech Muscle to Asia’s Loyalty Sector

Nimble, a regional software consulting firm with offices across Thailand, Hong Kong, and Vietnam, today announced its first strategic investment in Relationship Republic (RR), a leading loyalty and CRM consulting and solutions firm founded by Ms.Jintana Lertlumying and headquartered in Bangkok, Thailand. As part of the investment, Nimble joins the Board of Directors of Relationship Republic, marking a significant step in its evolution from product and technology partner to strategic investor. 

The investment comes at a pivotal moment for the region. Thailand's largest consumer brands are accelerating digital transformation and investing heavily in data-driven customer engagement and the demand for partners who can combine loyalty expertise with real technology execution is growing fast. Nimble and Relationship Republic are built to meet that demand together. 

Over the past year, Nimble, whose clients include Central Group, C.P. Group, PTT, SCG, and Jollibee have built a strong working relationship grounded in a shared ambition: delivering impactful, measurable outcomes for the enterprise clients they serve. This investment formalizes that alignment and marks the beginning of a closer, long-term collaboration.

Working alongside the Relationship Republic team over the past year has made it clear that we are stronger together. Relationship Republic’s deep roots in loyalty and CRM, combined with Nimble’s product and technology capabilities, create a genuinely compelling proposition for enterprise clients in Thailand and beyond. We’re excited about what we can build together - Mr.Carlos Herrera, Founder and CEO of Nimble. 

Two Strengths, One Vision 

Relationship Republic has established a strong position in Thailand's loyalty and CRM landscape, working with brands including Singha Corporations, Toyota, SCB, Microsoft, Kaniva, S&P, Thai Chamber, MC Jeans, etc. Its deep ecosystem relationships and industry expertise are a natural complement to Nimble's strengths in product development and technology. 

Nimble brings something that's genuinely hard to find, the ability to take a strategic vision and turn it into a product that actually works at scale. That's exactly what our clients need, and it's exactly what we couldn't offer alone. This investment doesn't just open new doors for Relationship Republic, it changes what we're capable of delivering - Ms.Jintana Lertlumying, Founder and CEO, Relationship Republic 

By combining these capabilities, both companies are positioned to deliver more comprehensive, integrated solutions to enterprise clients bringing together strategic consulting, loyalty program design, and cutting-edge technology in a way that neither could offer as effectively on its own. 

Beyond the immediate project pipeline, this investment represents Nimble’s commitment to building a long-term strategic collaboration with the Relationship Republic team. Together, both organizations aim to unlock new opportunities at greater scale, expand their combined footprint across Thailand’s enterprise market, and create lasting value for the clients and industries they serve. 

This investment goes beyond capital, it reflects our intent to build something bigger together. We’re already collaborating on our first joint engagement with one of Thailand’s most iconic consumer brands, exactly the kind of outcome we envisioned. 

As Nimble’s first-ever investment, this was a deliberate move. We believe Thailand’s loyalty and CRM space is at an inflection point, and we want to be at the forefront of shaping what comes next.