Fintech? Edtech? Adtech? Duriantech? - the 10 buzziest startup sectors | Techsauce

Fintech? Edtech? Adtech? Duriantech? - the 10 buzziest startup sectors


Much as no scandal is complete without adding a -gate suffix on the end (we're out of durians! This is duriangate!), no budding tech sector is really reknowned until it has coined a portmanteau word by adding the suffix -tech . So we have finance + technology = fintech, advertising + technology = adtech, and so on.

There's such a plethora of "foo-tech" startups and events that we thought we'd take a more scientific approach to see which sectors are really successful. We combined Google search results, Twitter mentions, VC investments and some Techsauce secret sauce to find the top ten new tech sectors, ranked out of a possible 100.

10. agritech

Techsauce buzz 9

Agritech refers to techniques using technology for agricultural practices, fishing and farming. As agriculture is so important to Thailand, there's interesting growth potential for Thai agritech businesses. We recently interviewed Verifik8, who are bringing big data into the fishing supply chain. Often overlapping with foodtech.

9. fashiontech

Techsauce buzz 10

Changing the world of fashion through new technology. As well as e-commerce startups like Pomelo, many startups are fusing new technologies into the clothes that we wear.

8. adtech

Techsauce buzz 14

Short for advertising technology, the term refers commonly to all technologies, softwares and services used for delivering, controlling and targeting online ads. While e-commerce is booming in South East Asia, adtech is currently lagging behind.

7. insurtech

Techsauce buzz 15

Insurtech is a combination of “insurance” and “technology”, inspired by Fintech. The belief driving insurtech companies is that the insurance industry is ripe for innovation and disruption driven by modern technology.

6. greentech

Techsauce buzz 16

Greentech include clean energy, environmental, and sustainable or green, products and services. It's often a hot sector where accelerators like to invest.

5. healthtech

Techsauce buzz 19

Health Technology is defined by the World Health Organization as the "application of organized knowledge and skills in the form of devices, medicines, vaccines, procedures and systems developed to solve a health problem and improve quality of lives." While Thailand is a regional leader for healthcare, healthcare startups have struggled here so far.

4. cleantech

Techsauce buzz 24

Cleantech, also referred to as clean technology, include clean energy, environmental, and sustainable or green, products and services. Sounds familiar? The greentech and cleantech people really need to agree on a hashtag.

3. edtech

Techsauce buzz 39

EdTech, education+technology  "is a study and ethical practice for facilitating learning and improving performance by creating, using and managing appropriate technological processes and resources.". We've written about EdTech in Thailand and existing startups include SkillLane and Taamkru.

2. biotech

Techsauce buzz 56

Short for Biotechnology, the exploitation of biological processes for industrial and other purposes, especially the genetic manipulation of microorganisms for the production of antibiotics, hormones, etc. One sector which pre-dates the fintech boom!

1. fintech

Techsauce buzz 100

Financial technology, also known as FinTech, is a line of business based on using software to provide financial services, possibly disrupting the traditional banking industry. For Thai examples think Peer PowerStockRadars, or see our interview with Piggipo.


Honourable mentions go to proptech (property), traveltech, martech (marketing) and retailtech. Did we miss any? Let us know in the comments.


Responsive image

Beyond ChatGPT: The Future of Generative AI for Enterprises

Venture capital firms have invested over US$1.7 billion in generative AI solutions over the last three years, with AI-enabled drug discovery and AI software coding receiving the mo...

Responsive image

What Do Integration and AI Have in Common?

What Do Integration and AI Have in Common? By 2026, Gartner anticipates organizations that develop trustworthy purpose-driven AI will see over 75% of AI innovations succeed compare...

Responsive image

6 Strategies to Create a Business Case for CX Transformation

To help your stakeholders understand the value and viability of your proposal, you need new strategies for building your business case. Here are six ways to get started....