After changing the behavior of Thais queuing up at restaurants with its virtual queuing system three years ago, now Thai startup QueQ has set its sight on changing the behavior of the world as it dares to take the next step and exit the Thai market with the help of Google’s Accelerator class. This goal is a big step for a company of 20 employees that have built their user base to over 700,000 users with their simple process of electronic queuing to avoid long lines at restaurants. Now, it has become a norm to go shopping while queuing digitally for a table on the app.
Knowing the challenges that he would face in breaking into new markets CEO Rungsun Promprasith knew he had to get a place in Google’s Accelerator class which has successfully supported 78 startups over the past two years. The program selects startups that have the most potential to bring about change from around the world to be apart of a mentorship program consisting of over 130 international mentors which include Silicon giants Uber, Lyft, and Pinterest. QueQ along with fellow Thai startup Piggipo are among the 33 startups selected from thousands of teams around the world.
Rungsun says what made QueQ stand out from the rest was its growing user traction of 700,000 customers and the data gathered from their activities indoors in places such as shopping malls. With this information that Google Maps may lack, QueQ can then utilise the Machine Learning or ML technology that Google has to offer. In the bigger picture, Rungsun sees Google introducing its platforms and its successful corporate building experience to the newest wave of startups in order to help build stronger ecosystems in emerging markets. Even though Google does not expect anything in return from startups, Rungsun believes the future is open to acquisitions into businesses that can extend Google’s large network.
Once selected, Google analyses each startup’s business and sets up a plan for mentorship before a two-week workshop in San Francisco. Following that is 6 months of on the ground mentorship while each startup works in their home country. On top of this, each startup receives $50,000 equity free to use to work towards their goals.
However when asked what QueQ benefited the most about from the workshop, like other startups in the program, it said it was not the money, but the customized mentorship they received. Now back home in Thailand after the intense two-week workshop at the Google Developers Launchpad in San Francisco QueQ feels they have gained:
Having come back to Thailand, CEO Rungsun’s eyes are wide open to the potential of his startup with more focus on goals. Now he is more open to making decisions as a team instead of just making lone decisions and is open to expanding into markets he never thought he would. For QueQ, their OKRs are:
Overall out of the many accelerators QueQ has entered both locally and overseas, CEO Rungsun believes this program is a game changer. With strong mentors and strong relationships with startups around the world, QueQ is ready to play its role in building a stronger and better Thai ecosystem.