Grab sets ‘Grab for Good’ 2025 goals to upskill and provide opportunities to more Southeast Asians in the digital economy
Grab, Southeast Asia’s leading everyday super app, today announced its ‘Grab for Good’ social impact programme that aims to empower people in Southeast Asia to gain critical access - some for the first time - to technology, upskilling and digital services. This will allow them to be part of the fast-growing digital economy and have more choices and opportunities to improve their livelihoods.
By leveraging its technology, platform, and partnerships, Grab has set ambitious goals for its “Grab for Good” programme to be achieved by 2025:
To achieve these goals, Grab announced two flagship initiatives under its “Grab for Good” programme; a skills training and digital literacy partnership between Microsoft and Grab, and regional “Break the Silence” initiative, that enables the deaf and hearing-impaired to better participate in the digital economy through the Grab ecosystem.
These two initiatives are the start of a multi-year plan to equip individuals and small businesses with the necessary technology skills and tools to thrive in the new digital economy. More initiatives will be announced later this year (see Appendix A).
“Southeast Asia is poised to become the world’s fourth largest economy by 2030, yet the hard truth is that not everyone has equal access to opportunity - and the equal chance to succeed with the region’s growth. If the private sector actively creates programmes for local communities, technology can be within reach for many, and the learning of new skills can immediately improve the livelihoods for many more people in Southeast Asia,” said Anthony Tan, Group CEO & Co-founder, Grab.
Anthony Tan added, “‘Grab for Good’ is about building an inclusive platform, and is our commitment to deliver positive, sustainable impact in every country that Grab operates in.”
Airlangga Hartarto, Indonesia Minister of Industry said, “Industry 4.0 is a big endeavour that can boost the real economy of Indonesia by 1-2 percent. This economic growth must be inclusive and shared by all segments of Indonesians, from small businesses to the ordinary man. The only way we can succeed is for all stakeholders to play their part, and the Grab for Good programme is a strong commitment from a private sector company to provide the technology and tools for micro-entrepreneurs and small businesses.”
The “Grab for Good” social impact programme builds on Grab’s focus on improving the livelihoods of all Southeast Asians over the past seven years of its existence. In its inaugural social impact report, released today, Grab is estimated to have contributed US$ 5.8 billion to Southeast Asia’s economy in the 12 months to March 2019. This social economic calculation was independently verified by KPMG based on agreed upon procedures.
Over 9 million micro-entrepreneurs, or approximately 1 in 70 people in Southeast Asia, have earned an income through the Grab platform, whether as a driver-partner, delivery-partner, merchant, or agent-partner. 21% of Grab driver-partners did not work prior to joining Grab, while 31% of agent-partners had no income prior to joining Grab-Kudo. Beyond creating economic opportunities, the report also outlines how Grab has helped improved access to financial services and digital payments. Since Grab’s founding in 2012, Grab has helped over 1.7 million micro-entrepreneurs open their first bank accounts. Grab is also helping to move the region into a cashless future. Cashless usage is up to 9x higher on Grab, compared to overall country cashless usage.
As part of ‘Grab for Good’, Grab announced a regional partnership with Microsoft that will empower workers with the necessary technology skills for them to thrive in the new digital economy. 6.6 million workers across the six major ASEAN economies will require reskilling by 2028. About 41% of them lack relevant IT skills that new jobs will demand.
Grab and Microsoft aim to plug the digital skills gap by committing their combined resources, expertise and capabilities, and are partnering to fulfill a shared vision to make the economic opportunities in technology and the digital economy accessible to all across Southeast Asia.
“One of the challenges we see in Asia Pacific is the democratisation of education. We believe education should be accessible to everyone, specifically, tech and digital literacy. This encourages ingenuity, computational thinking and problem-solving skills, all of which are key to the future. We're excited to launch a pathway to develop a digitally inclusive workforce across Asia Pacific with Grab, which will improve the trajectory of generations to come. Our mission to empower every person and every organization on the planet to achieve more, it’s something we care deeply about. Together with Grab, we are building a skilled workforce that will transform families, communities and countries, to create the world of tomorrow,” said Andrea Della Mattea, President, Microsoft in Asia Pacific.
“As Southeast Asia grows, we hope everyone can rise with it and benefit from the growing digital economy. I’m especially excited that Grab driver-partners and their families will be able to learn new skills from Microsoft courses and work towards certifications,” said Hooi Ling Tan, co-founder, Grab.
The partnership will cater to varying levels of digital literacy, and Grab and Microsoft will collaborate in three ways:
Core to the ‘Grab for Good’ programme is ensuring that everyone, regardless of background or ability, is able to benefit from the rise of the digital economy.
Starting today, Grab will expand the ‘Break the Silence’ initiative to Indonesia and Singapore, and further enhance the programme in Malaysia and Thailand where it is already running. Grab has over 500 deaf driver-partners on the platform and plans to double this number over the course of the coming year.
During this year’s International Week of the Deaf (23 -30 September), Grab will announce partnerships with Gerkatin in Indonesia, Malaysia Federation of the Deaf, Singapore Association of the Deaf, and the National Association of the Deaf Thailand to better implement and advocate for inclusive practices to support the deaf and hearing-impaired in the region.
Bambang Prasetyo, Indonesia Association for the Welfare of the Deaf (IAWD/Gerkatin) National Committee Chairperson said, “Finding suitable earning opportunities is a perennial challenge for deaf people in Indonesia. Oftentimes the lack of available non-verbal communication alternatives hinder deaf people from getting work opportunities. We are grateful for companies like Grab Indonesia who have embraced and welcomed us onto their platform as driver, merchant or delivery-partners. Our partnership with them has helped empower members of our community to be confident in their abilities and become financially independent, able to provide for their family's needs. We believe this partnership is monumental for Indonesia as a step forward to be a more inclusive nation.”
Process improvements and new features will be added to the Grab app to make it easier for Grab driver-partners to communicate with their passengers, and get customer support via a dedicated live chat feature (see Appendix B). In Malaysia, Grab will also be creating The Sign Dictionary to teach people how to communicate with the deaf community through a Grab app widget, as well as conduct monthly trainings to equip driver-partners to better assist passengers with disabilities.
Al Kautsar Wirawan, a deaf Grab driver-partner from Bandung, said,
“I was terminated from my last job because of my hearing disability. Finding new income opportunities was difficult until I came across Grab. Now, I’ve been a driver (partner) for over a year and haven’t looked back since. I am grateful to Grab for this opportunity and am happy that they are continually finding ways to improve our driving experience on the platform.”
Hooi Ling Tan said, “Nearly 800 people with disabilities including deafness, cerebral palsy or motor impairments, have access to income opportunities through our Grab platform today. They serve our customers as driver or delivery-partners, and in the course of doing so, bring inspiration to everyone that they come across. It is their tenacity that has helped them achieve financial independence. But inclusive platforms like Grab that don’t discriminate, can help open the door further.”
To further support the needs of people with disabilities, Grab is launching GrabGerak, a transport service dedicated to passengers with disabilities, in two more cities in Indonesia. GrabGerak will be available in Medan and Semarang in December 2019.
This dedicated transport service for passengers with different accessibility needs is also available in Singapore and Thailand. Called GrabAssist in these countries, driver-partners undergo a special training programme that covers the handling of wheelchairs, walkers, collapsible scooters and other mobility devices, transfer assistance between the wheelchair and the vehicle, basic sign language to communicate with deaf passengers on directions and destinations, and sensitivity training - knowing what to say and what not to say.
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