What is the technology you are using to deal with Big Data?

We are in the phase of data architecture. Our data footprint is coming from retailers and users. Google Launchpad is helping cultivate new techniques, software and management skills to condense the data into readable and manageable, useable information for our clients.

On the Tech side, it gives us great access to new technologies which develops our software architecture. It gives us a sense of where the tech trends are. On the business side what we liked from the structure of the program with lectures and one on one mentorships. Experts on Google with domain expertise we can come with targeted detailed questions for each mentor which enables very specific feedback and solutions to our current companies problems.

There are huge opportunities to partner with Google as we can compliment google ads for example. There is a very Silicon Valley perspective to it. It's a hands-on approach and hands-on from google. We have very intensive meetings with mentors. Its been very hard to condense our data and how we design our platform for user accessibility and has been drilled into our teams while being here. Getting access to google ventures and understand how the data can be used particularly in the A.I. space. Google Launchpad gives you a new perspective on how to better the user. We want to implement all the tools from Google and tech to increase user acquisition on our platform.

In terms of connection, how do you find the connection between the startups that have joined the program?

Having the chance to network and link up has been very useful. It helps us all bounce ideas off of each other in terms of developing our business models/plans.

It gives us access to talk to other people from emerging markets and across other more developed markets, Most of the startups have the same problems, the state of the company and culture. It's all the same. Google has given us the opportunity to explore the problems together and Google takes data to another level. Google shows us how to use it in the right way.