At one point in your life you will have to communicate an idea to a group of people. Whether it be in front of your first grade class or on the final pitching stage of a competition, we all strive to get ideas across clearly. Techsauce speaks to Pachara Yongjiranon or Ajarn Billy, the founder of SpeakPro Training Company, on why body language is so important in presentations.
We are all familiar with the saying, “Don’t judge a book by its cover.” It’s what is inside that counts people say. However Billy says sadly the truth is when it comes to presenting, what you wear and how you stand has a significant impact on how successful your presentation will be.
Body language actually makes up 55% of what draws interest to your presentation.
According to Billy there are three elements of communication, the body language, spoken language, and content. Body language is the most important. It helps you as a speaker to make the best first impression, which starts right at the beginning when the person steps into a room, to when they get in front of an audience.
Sadly, in reality most people focus on mainly their content and never try to develop their body language. Hence this is the reason why people get nervous, forget their speaking points, and freeze.
Billy knew since he was young that he loved speaking in front of people, helping others learn new things, and sharing his experiences. He got his first teaching job when he was in high school, teaching janitors as a summer job at Ruamrudee International School. He later became a two-time national debate champion when he was in university and knew after working in the corporate world that he wanted to start his own training company to do what he loved, which is sharing his experiences with others on presenting, sales, and recruitment.
Four years ago, SpeakPro Training was created. Focusing on soft skills training for public and in house classes, it is a hands-on practice based training that has gained a reputation among big corporates such as Tesco Lotus, Volvo Car Thailand, Ivestorz and Seekster.
Billy says the most common problem that he sees with clients is the lack of confidence.
If you are not prepared and have not practiced, this will effect everything, including your body language.
You will start looking up and down, crossing your arms, or holding your hands. You will freeze or hide your hands in your pockets or behind your back.
Billy suggest speakers to focus on four main things:
Billy says startups must make sure they do not overlook the importance of stage presence and body language. Most speakers focus too much on their slides and content, which are important, but time must also be given to developing their nonverbal communication. It is also important to balance their time for not just their pitching skills, but also their ability to answer questions.
“I have witnessed many times where a speaker will do a perfect pitch with great body language, but when they get to the Q&A session, they revert back bad body language. Therefore practice your pitching skills and also your answering skills.”