We have to accept the fact that digital technology has changed several business formats. E-commerce is an obvious sample that has been flourishing for 2-3 years. The growth of this exciting business makes many people forget about the fact that technology gives opportunities for offline small to medium enterprises (SMEs). Although some shops provide deliveries, many still keep the charm of offline store fully intact to provide unique experience to customers.
Because of these reasons, many SME operators still do not adopt e-commerce to expand businesses and would rather look for opportunities from new technologies such as digital commerce ecosystem which meets the need and expectations of both SME entrepreneurs and customers.
Apart from off-line stores, it is undeniable that SMEs is one of the key sectors driving forward the Thai economy. According to the Office of SMEs Promotion (OSMEP), SME accounted for 42.4% of the national gross domestic product (GDP) with a value of 6.5 trillion baht in 2018. SMEs also created more than 12.1 million job positions in 2017.
Due to high economic value and social impact, SME is the business sector that needs much support for growth and stability. At present, consumer behaviors have changed. Consumers depend much on services available on digital platform, especially a search engine for high quality services given by SMEs, for example restaurants, consumer products, daily service providers etc. It is crucial to help SMEs access digital platform and gain consumers’ online attention beneficial for their sustainable business growth.
Siam Commercial Bank (SCB) is Thailand’s first and only commercial bank that develops cooperation with IT power player like Google and bring ditigal advantages to the Thai SMEs, so they can digitise themselves via “Google My Business” Platform.
SCB and Google are aware of the fact that over 70% of Thai SMEs still depends on offline store delivery. However, these business operators also need advantage of digital platform to help present information. Digitising SMEs via Google My Business can bring advantage to SMES with the following qualifications:
“As everybody knows that Google My Business is the digital platform for worldwide services. A partnership between Google Thailand and SCB is very interesting, leading to a significant expansion of scalability compared to other neighbours in the region, thanks to SCB’s strong system which easily introduces the platform to SME operators,” said Dr.Arak Sutivong, President of Siam Commercial Bank PCL.
Up to 85,000 Thai SMEs are available on Google My Business. SCB aims for a total of 100,000 SMEs by February 2019 and one million Thai SMEs available on Google My Business by the end of 2021.
Many SME operators are aware that Google My Business is a free platform, and may wonder why they have to be interested in its partnership with SCB and what are additional offerings.
The cooperation offers SMEs not only several features on a free platform but also the following services:
These reasons help SME operators realise why they should utilise digital commerce ecosystem initiated by SCB and Google My Business. For more details about application, visit https://link.scb/2BJyDnG
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Special thanks to สสว. for information.
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