For online shoppers, "Discounted products" is a much-awaited major event that is similar to the anticipation of the lottery results. The big event that has just recently passed was the “11.11 Sales” or the “Singles’ Day Sales”. Next in line is “Black Friday” (23 Nov 2018), even though does not create as much buzz in Thailand, but it still helps to create significant revenue to the e-commerce stores. For those who missed both of these events, there is still the “12.12 Sales” event prior to the New Year's festivities.