What Thai startups can learn from Pokemon Go's shareable moments

Since Pokemon Go launched in Thailand on August 6th, the streets of Bangkok have been filled with people frantically swiping their phones in an attempt to catch a Wigglypuff. Plenty has been written about the fanatical devotion of players to the game, and a quick glance around any BTS Skytrain carriage will let you see that two weeks on, there shows no sign of Pokemon fever dying down.

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