Add Ventures Appoints Prakit as New MD Equipped to Invest and Scale Synergies

Since 2017, AddVentures, SCG’s corporate venture capital, has deployed capital into VC funds & startup investments in 8 different countries with its 3,000 MB fund as a part of SCG’s digital transformation journey. 

After almost 4 years of laying foundation, AddVentures has trusted and chosen Prakit Worawattananon to lead and scale the effort starting from January 2021, aiming to leverage his experience in various fields. Prior to this appointment, Prakit has led SCG’s Startup Studio “Zero-to-One” and DeepTech Innovation. His background in data analytics and business strategy in industries such as logistics, packaging, chemicals, construction materials will enrich AddVentures’ collaboration with tech companies worldwide. 

“With this position, I aim to utilize the combination of my experience in data analytics, business strategy, as well as network in various industries throughout my career to enable AddVentures to achieve its mission. I find this role invigorating and, through the work at AddVentures, I am honored to take SCG to the next level of its digital transformation. My mission is not only to foster the embodiment of technologies within the company, but also to develop employees’ mindset and ways of working to thrive in today’s fast-changing business environment,” Prakit stated.  

AddVentures has continuously grown its investment portfolio despite the travel restrictions from pandemic crisis. For instance, alongside Accel, IFC, B Capital, it has recently participated in the series C round of Bizongo, India’s largest packaging e-commerce platform, serving clients like Amazon, EcomExpress and Flipkart. The fund has also added 3 Indonesia-based companies to its portfolio in 2020: Printerous, online packaging platform; Janio, full-service, cross-border e-commerce logistics platform; and Tanihub, B2B agriculture marketplace. 

  Under Prakit’s leadership, AddVentures aspires to create synergistic values with its portfolio companies by taking advantage of the big data and network SCG has in order to jump start their business expansion while building the new S-curve for SCG.