Betagro Enters FoodTech With a Majority Stake in Freshket

Betagro Public Company Limited (SET: BTG), a leading integrated food company in Thailand, has acquired a majority stake in Freshket, a digital food supply platform for the hotel, restaurant and catering (HORECA) sector. The investment was made through Betagro Ventures, and financial terms were not disclosed. Betagro described the deal as its entry into FoodTech.

Betagro says the acquisition extends its food ecosystem from production through to digital distribution. It pairs Betagro's internationally certified food production and nationwide logistics network with Freshket's proprietary platform, which Betagro expects to strengthen its foodservice business and speed up the expansion of its digital distribution channels.

Freshket, which describes itself as Thailand's leading digital food supply platform for HORECA, was founded in 2017. It connects farmers and producers directly with foodservice businesses through an end-to-end supply chain, and the companies say its customers use it to streamline logistics, reduce food waste and gain more transparency across their supply chains. According to the companies, the platform offers more than 10,000 products to over 20,000 operators, with delivery accuracy above 98.5%.

Freshket is also pursuing several growth strategies. It plans to expand its range of imported products, including seafood, premium Japanese ingredients, cheese and butter. It also plans to extend its service area, which currently covers Bangkok, Pattaya, Hua Hin and Khon Kaen, to the Greater Bangkok area and major regional cities. It will also upgrade its cold-chain logistics to maintain product quality throughout delivery.

What the Partnership Delivers

The two companies lay out benefits at each point in the supply chain. HORECA operators get faster access to a broader range of quality products on a single platform, from meat and fresh produce to dry goods and frozen products, with greater convenience and better cost efficiency. Freshket secures stronger upstream supply and the backing of Betagro's logistics network and capital. Betagro gains a direct digital route to foodservice customers, along with more efficient raw material management and product distribution.

Chayadhorn Taepaisitphongse, President of Animal Nutrition and New Ventures at Betagro, said, "Freshket has built the leading digital channel to Thailand's foodservice operators, and Betagro brings the production and logistics scale to stand behind it." Chayadhorn added, "This investment marks our entry into FoodTech and is a key step in building an integrated food ecosystem that serves customers from farm to kitchen. Together, we will give HORECA operators faster access to more quality products at better cost, and strengthen the competitiveness of Thailand's food industry."

Ponglada Paniangwet, CEO and Co-Founder of Freshket, said, "Secure, cost-efficient supply at the source is what every food distributor needs, and that is what Betagro gives us." Ponglada added, "With Betagro's logistics network and capital behind us, we can deliver high-quality, cost-effective ingredients to foodservice operators and drive sustainable growth for our business over the long term."

The companies say the partnership will open up growth opportunities for farmers, producers, restaurant operators and the wider food ecosystem by making Thailand's food supply chain more efficient and transparent.

Source: Press release from Betagro and Freshket, October 20, 2026