Today, Google launched “Create with Google” - a platform designed specifically to support the creative maker community with education and tools that serve to foster creativity across all aspects of the Google ecosystem.  Across Asia-Pacific there are an estimated 90,000 creative Makers producing ads across all platforms. These expert craftspeople and storytellers bring brands to life in film, campaigns, images, experiences, and partnerships.

Google has distilled the information relevant to this creative community and made sure its available when it counts. Google Thailand hosted the first advertisement creative-focused event to showcase the present and future of creatives and what's possible on a digital canvas and introduce the new platform, Create with Google to the creative makers.  

Introducing Create with Google

A handy site for creative makers who want to raise their game. Create with Google shows Makers how to get the most out of Google's creative canvases, showcasing what’s possible by featuring the best work from around the world and inspiring, practical materials to get the creative juices flowing. Current sections include:

• Creative Downloads: “cut-out-and-keep” materials for creative briefs. These printable briefing support materials contain clear, actionable reference materials on the top creative considerations for creating anything on Google’s platforms.
• Create with Google “Pitch Partner” mockup tool. The Pitch Partner mockup tool is for makers who need to showcase their work to clients and colleagues. The tool allows makers to upload a video and quickly see exactly how it will appear as a YouTube ad across a variety of formats & devices.
• The "Inspiration Hub". A collection of hundreds of pieces of work which showcase the best use cases of Google's creative canvas. Filter by format, vertical or platform to inspire your creative thinking.
• Face-to-face training. Our team is looking forward to meet the Thai creative community face face-to-face to understand local insights and share best practices from across APAC. Reach out to your local Google team if this sounds interesting to you and your team.

Ross Jauncey - Head of Create with Google explained; “Google cares about ideas, and the people who make them. We've identified that we have to do more to support the creative community and Create with Google is a huge step in the right direction. Google represents an amazing creative canvas primed for experimentation but our offering can sometimes feel complex. We need to make the relevant information clear and accessible to our partners so their ideas can flourish. Create with Google's aim is to showcase what is available so the creative community can show us in all its glory what is possible.

Roughly 70% of campaign ROI comes down to having great creative (Source: Think with Google). We want our maker partners in the best position to create ideas that earn the attention of users, which they can be proud of. Asia is absolutely buzzing with creativity which is why we started this program here, but we already have big plans to take it worldwide. Watch this space for more updates!”

Kim Rellinger, Industry Head at Google Thailand added, "The creative community in Thailand have always punched above their weight on the world stage. At Google, we want to share our full capabilities so you can show us, and the world, the immense possibilities when we work together.