Betagro Public Company Limited (BTG) presses on with its "Regional Player" strategy by acquiring Eggriculture, the integrated egg producer in Singapore, with an investment value of over 1.9 billion baht. This acquisition aims to create synergy to strengthen the Betagro brand in the Singapore market, both in retail channels and expanding the customer base in the HORECA segment. Betagro's revenue target in Singapore for 2025 is to grow by 400% compared to 2024.

The company is focused on long-term growth and aims to become a leader in the ASEAN food industry by expanding its business into high-potential overseas markets according to Mr. Vasit Taepaisitphongse, Chief Executive Officer and President of Betagro Public Company Limited (BTG). Singapore is considered a key strategic market due to consumer behavior that prioritizes high-quality and premium food. Moreover, the Singaporean government's food security policy, which aims to locally produce 30% of the country's food demand by 2030, further supports the growth of Singapore-based producers.

Betagro sees a significant opportunity in acquiring Eggriculture Foods Limited, the leading integrated egg producer in Singapore, with an investment of around 75 million SGD (approximately 1.9 billion baht). Betagro will hold 75% of the shares, while Radiant Grand International Limited (RGI) will hold 25%. Eggriculture has a 20% market share as of the end of fiscal year 2024 and has demonstrated strong financial performance over the past three years (2021-2023), with a 27.1% annual revenue growth (CAGR) in the most recent fiscal year. The acquisition is expected to have an immediate positive impact on the consolidated profit and loss (P&L) and significantly enhance the overall profitability of the Betagro Group.

Mr. Chayadhorn Taepaisitphongse, Chief Strategy and Innovation Officer of Betagro Public Company Limited (BTG), stated that the acquisition of Eggriculture is a strategic move to combine the potential of both companies to create synergy across multiple dimensions. Betagro will bring over 57 years of expertise and experience as a global leader in the integrated food and agribusiness industry to enhance Eggriculture’s operations. This includes improving farm management, animal breeding development, animal feed formulation, and utilizing modern technology to increase productivity. Additionally, Betagro will focus on diversifying food products to meet the continuously changing consumer demands and consumption patterns, while ensuring high-quality and safe food products that meet international standards for all consumers.

Meanwhile, Eggriculture, with its strong distribution network across modern trade and food service (HORECA) channels, including hotels, restaurants, and catering services, will help strengthen Betagro’s brand presence and expand its customer base in Singapore.

“Betagro believes that this synergy with Eggriculture will contribute to regional food security in ASEAN by delivering high-quality and safe food to consumers in Singapore. The company projects revenue in Singapore to grow by 400% in 2025 compared to 2024. Betagro is aiming to become a regional leader in the food industry for sustainable growth,” Mr. Chayadhorn concluded.

Mr. Ma Chin Chew, Chief Executive Officer of Eggriculture said that “We are delighted to join forces with Betagro. This is a significant opportunity for Eggriculture to enhance our capacity to produce high-quality eggs that meet the needs of Singaporean consumers who prioritize quality and food safety. Betagro’s in-depth knowledge and extensive experience in the food industry will enable us to strengthen our supply chain structure more effectively and fully support Singapore’s food security policies.”