LINE Company (Thailand) is hosting LINE Converge Thailand 2019, the largest showcase of the year dedicated to Thailand’s most popular digital platform, today and tomorrow in Bangkok. The two-day event brings together hundreds of guests, partners, small-and-medium businesses, and tech enthusiasts for in-depth sessions about the LINE platform.
Today’s presentation kicked off with a showcase of LINE’s new vision of “Life on LINE” for the Thai market, aiming to make LINE the “life infrastructure” for its users. In addition, LINE Thailand announced several significant new developments for the local market, including LINE Mini app, LINE Shopping, LINE MAN Grocery, LINE Melody and Smart Channel. Furthermore, the LINE Awards was held, presenting 26 prizes to LINE’s leading partners in a range of categories.
“LINE is committed to bringing truly ‘Wow’ experiences to all its users,” said Eunjung Lee, Senior Vice President of Global Business at LINE Corporation. “Under the theme of ‘Life on LINE,’ we believe our three key strategies can help fix people’s common pain points and make daily life more fun and convenient for all our Thai users.”
The “Life on LINE” vision, as outlined by Lee, operates on three key strategies:
“It's about providing users with the services they need, when they need them – from when they wake up in the morning, all day long, until they go to bed at night,” said Lee.
Dr. Phichet Ruekpreecha, the newly appointed CEO of LINE Thailand, then introduced a range of new services and innovations specifically for the local market.
“These are all innovations aimed squarely at improving the lives of the Thai people,” said Dr. Phichet Ruekpreecha. “But our vision for ‘Life on LINE’ is also a responsibility we take very seriously, so it’s always about putting our users first, and building a safe and secure platform that fulfills their needs.”
In addition to those announcements for general users, LINE Thailand also unveiled a range of professional solutions geared for businesses, as well as the HR and public sectors. With the rise of the “Industry 4.0” era, the LINE ecosystem is growing as an important and effective tool for business, connecting brands with their customers and improving efficiencies.
In Thailand today, there are 3 million LINE Official Accounts (OA), with 1.3 million OA for retail business and 180,000 OA in restaurants. That success has led to the development of LINE OA Plus and OA Plus E-Commerce. Those services will allow customers to purchase products directly through LINE Official Account, without having to switch to other applications. The same goes for OA x LINE MAN, where users can place food orders through Official Account. LINE also announced a partnership for LINE2SHOP, with MAC Cosmetics as its launch partner, and aCommerce and Akita as its commerce partner.
1) Slide ad – a new type of ad for LINE TODAY that makes messages more attractive and engaging. Nowadays LINE TODAY is one of LINE’s most popular services, reaching more than 50% of LINE users.
2) Smart Channel – offering a space for advertising on the top of the chat list, so marketers can send targeted messages to the right audience at the right time.
3) LINE IDOL – allowing pop stars to communicate and build relationships with their fan base more effectively. While LINE IDOL currently features specialized channels for celebrities and bloggers, at the event, LINE IDOL officially launched two additional categories: Business for business gurus and Sport for sports content.
Additionally, LINE’s mobile payment platform continues to grow impressively. There are 6 million accounts, 4 million credit/debit cards and 5 million e-wallets registered with LINE, so Rabbit LINE Pay x LINE Points was unveiled to create convergence. This initiative will create “burn and earn” between LINE services, B2B product sales and Rabbit LINE Pay merchants, as users can exchange points with over 60,000 merchants.
As for LINE’s Fintech business, operating under the management of KASIKORN LINE since launching in 2018, the company announced more products will be introduced in 2020. Users will be able to better understand their finances, access their credit information and invest safely in four areas: insights, borrowing, insurance, and investment.
LINE Converge also saw the LINE Thailand Awards taking place for the first time, recognizing the best performers on the LINE platform. Over 26 awards were given out in a wide range of categories, including tech, entertainment, automotive, retail, and the finance industry.