A start-up whose speciality lies in omnichannel marketing platforms for large enterprises, PRIMO has received Pre-Series A funding from Fuchsia VC and Beacon VC and kicked off a sweeping development plan for all products across the board, namely its platforms for customer relationship management, customer data, and partnership management.

As a result of the business expansion, PRIMO is becoming more robust than ever as a solution for seamlessly bridging the junction between a brand and its consumers, and ultimately as an infrastructure by which large enterprises power their business through the data-driven age. 

“Omnichannel marketing platforms have grown remarkably well despite COVID-19”, said Vee Sirasoontorn, Co-founder and CEO of Primo World Company Limited (PRIMO). “There is still much more room for growth, as all large enterprises seek omnichannel marketing tools that facilitate consolidating customer data from the whole spectrum of channels. Processing them serves as a basis from which to devise seamless experiences for segment-based engagement.

“PRIMO Omnichannel Marketing Platform is now more capable and flexible, and takes little time to set up. Marketers could quickly avail themselves of easy and efficient tools to transition into the data-driven age, building a kind of customer engagement that truly meets their objectives and targets the right groups.”

The Pre-Series A funding from Fuchsia VC and Beacon VC will drive three key activities:

(1) Increasing the capability of the omnichannel marketing platform, the capacity of its artificial intelligence, and engagement modes to support more ways in which customers may participate with a brand;

(2) Expanding personnel in both Bangkok and Phuket to accommodate a larger client base in all departments, particularly business development, product development, software development, engineering, and customer support;

(3) Testing new products and business ventures to prepare PRIMO Omnichannel Marketing Platform as a customer-data infrastructure of choice for all companies in Thailand, while raising awareness of how to collect and leverage customer data systematically for the purpose of building the best customer experience.

“Business in the present and future digital era is and will be driven by data”, said Nadia Suttikulpanich, Head of Fuchsia Venture Capital Company Limited (Fuchsia VC). “Those who have the capability to convert customer data into customer insights are those with a competitive advantage. We believe that PRIMO has exactly the tool for this purpose. It assists businesses by providing systematic data collection, data analytics, and ability to translate insights into actionable marketing and CRM implementation. We strongly believe that PRIMO has the potential to grow and play a significant role in helping Thai businesses adapt to the digital era.”

“Beacon VC, a venture capital arm of Kasikornbank, is pleased to be a part of this Pre-Series A funding for PRIMO, a Thai start-up with the technology and expertise to manage customer data—the heart of business operations in the modern world”, said Thanapong Na Ranong, Managing Director of Beacon Venture Capital Company Limited (Beacon VC). “We believe that with PRIMO, Thai entrepreneurs are going to get better at analyzing data and offering products and services that accurately address their customers’ needs. Kasikornbank itself will be putting PRIMO to use to gain a deeper understanding of its customers and to develop a more precise strategy for targeting them.”

SOSV, the world’s top-five VC, and Infinity Technologies VC, who contributed to the Pre-Seed round, also took part in this round of funding. PRIMO is growing in leaps and bounds, raking in revenue with twofold growth year on year on average over the past three years. The number of personnel has risen from 18 in 2019 to 108 in 2021. The Omnichannel Marketing Platform has already served three sectors: retail, fast-moving consumer goods (FMCG), and finance—banks and insurance companies alike. Its strength is widely accepted, and flexibility demonstrated in practice as it grows in line with client requirements. PRIMO also provides its clientele with expert and upfront consultancy, proven to satisfy diverse business needs of large enterprises.

PRIMO plans to expand abroad, serving current clients whose business spans Southeast Asia while penetrating new clients in the region. PRIMO’s networking and outreach efforts, along with the tight-knit network of current investors—Fuchsia VC and Beacon VC—open the door to tapping a client base beyond Thailand in the future.