Mr. Wanchak Buranasiri, Chief Financial Officer, Sansiri Public Company Limited, said that “2018 is Sansiri’s best year ever in the history of the company’s 34 years in business, thanks to record-breaking performance we achieved in various aspects, including the highest total value of new projects launched of 65,200 million Baht from 25 projects, highest presale revenue of 48,500 million Baht, or 25% increase from previous year, impressive sales in international markets of 14,000 million Baht, 51% increase from previous year, or growing 10 times from five years ago, continuing to be Thai developer with highest sales in international markets for consecutive 5 years. These result in current total backlog of over 63,500 million Baht, guaranteeing a strong revenue recognition for the next three years.”
Mr. Uthai Uthaisangsuk, Chief Operating Officer, Sansiri Public Company Limited revealed that “Thai real estate market in 2019 continues to grow, with slightly sluggish sales in investment purchase among Thai consumers. However, we believe that the real demand sector will grow on par with last year. More competition in price and project development will give more choices for consumers. Our competitive advantages will bring us another excellent year in 2019 as consumers in the real demand sector prefer to choose well-established brand with proved track record in quality and after-sales services. We are confident that ownership transfer value in this year will be achieved as expected with strong presale revenue to be recognized from consumers with high purchasing power, especially Chinese and foreign customers who paid high down payment and are confident in long-term investment potential of Thai real estate.”
Sansiri’s 2019 strategy will focus more in in-depth details of customer needs to enhance living experience. In light of the changing trend of residential needs of modern people who are more health and environment-conscious, the company mapped out new vision “For Greater Well-Being” to expand the application of its Green and Well-Being approaches in all new projects.
More projects in Burasiri brand will be developed to cater to increasing demand from Bangkok people who prefer resort-styled residence. Sansiri also planned to launch dust-free house for the first time in Thailand in 2019 as well as announced proactive measures to curb down the consumption of energy and natural resources throughout the project development process.
More innovation and technology will be integrated into the business operation in order to bring ease and convenience to customers as well as enhance business performance. Key focus in 2019 is innovation for increased level of safety and security of living in Sansiri property, which is a major factor for consumers in making purchasing decision. Sansiri also continues to build an organization with sustainable growth by introducing Agile approach to enhance employee engagement among new gen working people, expanding Sansiri Green Mission as well as conduct Social Change activities to aid children in Thailand and other countries and being the first and only business enterprise in Southeast Asia to become UNICEF’s Selected Partner.
“We believe that our For Greater Well-Being vision which is centered around innovations for health and environment-conscious living in 2019 will set us apart once again as a real estate developer who truly tap into the need of consumers of all time, a pace setter of living standard in Thailand that brings a better quality of life to our customers and for the better world,” concluded Uthai.