• According to App Annie Intelligence, Lazada’s mobile app garnered the highest Monthly Active Users (MAU) in Singapore in Q2 2019. It was also the most visited platform (desktop & mobile web), recording an average 7.5 million visitors in the same period. 
• The Singaporean-focused company, Qoo10 has benefited from its localisation strategy and is the 2^nd most actively used mobile e-commerce shopping app in Singapore. Qoo10 is also the third most downloaded app in the country.
• Shopee is the most downloaded mobile e-commerce shopping app in Singapore & garnered more than 2.8 million average visitors. 
• Taobao is the most actively used mobile e-commerce shopping app that isn’t tailored for the Singaporean market.

The end of H1 2019 marks an important milestone for e-commerce in Singapore as we draw closer to Google & Temasek's SG$27 billion prediction on the size of the country's internet economy by the year 2025. In the same report, Google stated that e-commerce is the most 'dynamic sector' in the internet economy, with an expected 18% CAGR growth in less than seven years. 

This study was conducted to keep track on the latest developments of the internet economy’s most ‘dynamic sector’ in Singapore and across Southeast Asia’s largest digital markets. The rapid growing e-commerce companies such as Lazada, Qoo10, Shopee, and Taobao have been deploying strategies to build stronger improvements to provide reliable services for Singapore value-driven shoppers.