CMO re-positions itself as 'EXPERIENCE-TECH CREATOR' targeting 10 Billion Baht Market Cap

CMO Group, Thailand’s leading integrated marketing solution firm, announces a pivotal overhaul with a new executive team and updated positioning: EXPERIENCE-TECH CREATOR. Steering towards its fourth decade, the firm upraises its business profile proposing seamless tech-led solutions to brave the future marketing challenges. The company also unveils the 5 Elements (5E) strategic plan to attract more than 2 billion Baht in revenue by the end of 2022.

Mr Kitisak Jampathipphong, Chief Executive Officer of CMO Public Company Limited, discloses, “CMO’s robust foundation and swift turnaround led us through the COVID era with stellar 8-digit revenue, while we peaked at 1.3 billion Baht back in 2019. The new Executive team eyes a big jump with major tech business integration. CMO strives to become a tech company. The firm led the market in the world 1.0 (physical) then moved towards Web 2.0 (digital), now ready to venture into the Web3.0 era where Blockchain and Metaverse take centre stage with “The 5 Elements” or 5E strategy.

Mr Ariya Banomyong, Co-CEO of CMO Public Company Limited, reveals, "CMO is shifting from an event organizer for B2B and B2C market to the total solution provider empowered with creativity and technology, hence our new positioning: EXPERIENCE-TECH CREATOR to deliver a new total experience through the 5E strategy: EVENT and EQUIPMENT, CMO’s core businesses, and the new ventures: ENTERTAINMENT, END-TO-END 2.0, and  EXPERIENCE 3.0.

EVENT Creating the Homegrown Experience Brands and joining forces with top tier business partners to foster flagship events in Thailand, materialize world-class experiences, attract international visitors, and scale up to expand overseas.

EQUIPMENT Upgrading our lighting, audio, visual to support both domestic and international partnership deals, from events, to studio-filming, and concerts.

ENTERTAINMENT Becoming No.1 of In-bound Live Entertainment. Debuting in the entertainment business by partnering with leading Asia and Global entertainment agencies. Also, CMO plans to attract World Festivals to Thailand and create original content, executed under CM Entertainment.

END-TO-END 2.0 consists of newly acquired marketing technology (MarTech) firms, including Digital Agency, Social Listening, Influencer Platform, Employee Engagement Platform and CRM.

EXPERIENCE 3.0 covers the new digital businesses and services of the future, including a Metaverse Studio (CMO is partnering with a prominent international Blockchain firm), Digital Assets to enhance the entertainment business, and Decentralized Commerce

Six strategic tech partners have been identified to accelerate and provide CMO tech capabilities including:

• Transformational—Digital Transformation
• Brand Baker—Digital Agency
• Redex—Employee Engagement Platform
• Social Listening Partner
• Shopgenix—Affiliate Commerce
• WeLink—Loyalty Platform

By implementing these strategies, CMO aspires to expand its footprint across Asia and the global arena.