Predicted by PwC to be a US$1.5 trillion market by 2030, the metaverse is not to be dismissed as child’s play. The virtual world offers real marketing and branding opportunities. At Asia’s premier marketing and branding conference MarketingPulse, which will be held along with eTailingPulse for the first time, pioneering industry experts will point the way to the future of virtual marketing. 

Meta’s Asher Rapkin is perhaps one of the most knowledgeable guides into the metaverse. Spearheading Meta’s emerging Augmented Reality and Virtual Reality platforms as Director, Global Business Marketing,  Rapkin will envision at the event what the metaverse could grow into and the endless possibilities for connecting with different audiences in the limitless realm. 

Various tech, luxury and consumer brands have already dabbled in NFT (non-fungible token) marketing in recent years to engage a new generation of target audiences in a way that speaks to them. Does NFT marketing do more than just generating hype? 

Melody Hildebrandt, who heads FOX Entertainment’s NFT studio Blockchain Creative Labs, will share ideas how creators and brands can monetise content in addition to growing and engaging directly with fans through blockchain and NFT technology. 

Rapkin and Hildebrandt will be joined by Sébastien Borget, who co-founded the play-to-earn virtual gaming metaverse, The Sandbox; Justin Hochberg, CEO and founder of Virtual Brand Group which assists corporates to extend their retail footprint into the metaverse; and Wesley Ng, CEO and Co-founder of Casetify, which just launched the world's first verified NFT phone cases. They will explore how the metaverse world is impacting future Marketing. 

From understanding the metaverse landscape to redefining value with tokenisation, fostering gateways through games and entertainment, and creating virtual “idols” or brand ambassadors, the industry experts will explore the A to Z of metaverse and NFT marketing in this inspiration-packed occasion. 

Deliver innovative experience with digital transformation

As digital tools and channels proliferate, with digital transformation the buzz words for taking businesses to the future, marketers can tap an expanding arsenal to innovate customer experience and reinforce brand connection with existing and potential customers. 

ABInBev (Budweiser)’s Head of Innovations APAC, Zak Manion, will share his passion and expertise in using tech, data and analytics to improve people and business. Get his valuable insights on how to leverage digital technologies to accelerate innovation and transform customer experience to drive growth, and the strategies that contributed to the brand winning the coveted creative marketer of the year award in Cannes Lions 2022. 

Asia’s marketing veteran, Danielle Jin, who is Senior Vice President and Head of Marketing, Asia Pacific of Visa, will dissect what customer experience means in Asia and how Visa is tapping into this. Get inspired by the brand’s success stories of innovating user experience with payment technology and optimising the digital journey to drive customer acquisition, and her take on how marketing will evolve with the future of digital commerce. 

There will also be success recipes from Dione Song, who as CEO of Love, Bonito has built the brand into the largest vertically integrated and omni-channel women's fashion brand in the region by adopting Direct-to-Consumers (D2C) business model. She will reveal how to build relationship and imbue soul into innovation with thoughtful design and dedicated community outreach. 

Special 55% discount for Techsauce readers

More inspiration talks on other topics, including brand purpose and sustainability, are in the programme featuring regionally recognised marketers and innovators.

A series of Digital Marketing and e-Tailing Workshops will delve into topics on social and livestream commerce, influencer marketing, content marketing and data-driven
marketing.

Mark your calendar for the 2-in-1 MarketingPulse and eTailingPulse 2022, to be held virtually on March 16-17, and log in from wherever you are in the world to join
global marketers, brands, agencies and e-tailing experts in the rewarding engagement.

Sign up on https://bit.ly/3uBw5Ed now and enjoy an exclusive 55% off discount for Techsauce readers at US$31.5 with discount code: MPR09X5P (originally at
US$70).