Media industry and COVID-19

The social distancing campaign created to prevent the outspread of the Coronavirus pandemic has transformed the people’s interest towards indoor lifestyle. Media consumption - including entertainment, news, social media and phone apps - has voluntarily risen as people start to work and study remotely from home. Not only the free ones, the paid-media portals or the subscription-types are also gaining popularity; there are half of the consumers who are willing to pay for the media, with 44% for entertainment and 16% for news. 

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