An insight into an emerging Thai startup, Ninjavan as they fight for their position within the logistics industry. What technology are they using and how can they make their mark on the Logistics industry?
Ninja Van, a technology enabled logistics company started in Singapore in 2014 with the aim of taking the hassle out of the parcel for customers. The business has subsequently expanded its presence in Southeast Asia. Thailand started running its operations in July 2016 and was officially launched in late August 2017.
We have established partnerships with platforms such as E-commerce, Page 365, Lazada, Thai ticket major, Pomelo and Chillindo.
The process of delivering parcels are still done manually, with multiple forms having to be filled and delivery orders being missed, resulting in customers not receiving their packages. Ninja Van exists to revolutionise logistics through our technology enabled delivery systems in Southeast Asia. We provide delivery services to businesses of all sizes. Our dedication to customer satisfaction means that they can enjoy flexibility through their tailored solutions and the assurance that we will fulfil their logistics needs
We build everything inhouse using a variety of technology in our stack. Our applications are built primarily on Java and our technology is built to scale to handle transient loads during the peak periods. We also employ a multicloud strategy. Our competitive edge in terms of technology would be our engineering that allows us to scale volumes as well as our algorithms which help us to automate processes and systems.
The technology which powers Ninja Van’s logistics solutions is all proprietary and created inhouse. We are not collaborating with any other company
The Singapore business is the most established one as we started here first. For the rest of the markets in Southeast Asia, we have been experiencing strong growth too.
For now, we are still focusing on growing and expanding within the current markets which we grow in.
These aren’t exactly our direct competitors. Thai Post, Kerry Logistics and Alpha Logistics are probably our direct competitors
Being able to provide our technologyenabled delivery services to the entire population in Thailand.
We hope to pursue more crossbusiness opportunities. At the same time, we will continue to ensure that our technologicallydriven logistics solutions address the delivery needs of all business sizes and consumers.
As ecommerce is thriving in Southeast Asia, we foresee that there will be an increasing need for logistics delivery services in the region. To keep up with customer needs, logistics providers will need to automate their systems, offer flexible delivery options and provide recipients with the option of tracking the status of their parcel deliveries.
We realised that there was potential to provide technologyenabled logistics solutions in Thailand due to the thriving ecommerce industry and growing number of social sellers there.
For one, as a startup, we are definitely more technologyoriented compared to the local incumbents. This is particularly appealing to some of the newer ecommerce shippers when it comes to integration with their own systems. However, shippers do not switch to us simply because we're equipped with cuttingedge technology.
The sense of trust towards Ninja is built gradually as we guide them throughout the transition process, providing them with round the clock support, and ensuring them that our team (and not just our technology) is reliable. They definitely are open to using technology to help them be more efficient, and also especially when it gives them more transparency / realtime visibility to track the status of their parcels. However, it also does mean that we have to be flexible to accommodate their needs. This includes chatting with our Customer Service via texting instead of via email or phone; transcribing handwritten addresses into our systems so that it is compatible with the Ninja way etc.
In April this year, Ninja Van launched a mobile application called Ninja Easy for social sellers and individuals who wish to send packages in Thailand. Available as an app for both iOS and Android, users can place an order for a Ninja to pick up their parcel within 90 minutes from anywhere within Bangkok, and have it delivered countrywide within 13 days. Cash On Delivery (COD) is an important method of payment for Thai consumers (approx. 30% of ecommerce transactions in Thailand are done via COD). Our technology allows us to conduct COD in a reliable and accountable way. From collection to reconciliation and remittance of COD monies, we are able to ensure that all CODs are properly accounted for, therefore shippers do not need to worry about not receiving their COD funds on time and in full.
Yes, we do. In our series B round of funding, Ninja Van secured US$30 million. Our investors include Abraaj, Monk’s Hill Ventures, B Capital Group and Yahoo Japan Capital.
As with any new technology startups, we have had our fair share of issues with operations when we first started. However, we have addressed this by understanding the needs of both our shoppers and sellers. Based on feedback received from the ground, our engineers have worked continuously to tweak and improve our technology to make it more relevant to the local markets, whether it’s in Thailand or other parts of Southeast Asia. At the end of the day, Ninja Van exists to make logistics a simple and seamless affair for our business partners and consumers by providing them with hasslefree and technologyenabled delivery services.
LAUNCHED IN 2014, NINJA VAN IS SOUTHEAST ASIA’S FASTEST GROWING LAST-MILE LOGISTICS COMPANY, POWERING BUSINESSES WITH INNOVATIVE TRANSPORT SOLUTIONS.
We are passionate about breaking the bottlenecks in logistics in South East Asia and we look to deliver innovative and scalable logistics solutions to businesses of all sizes. We understand E-commerce, modern consumers and the need to create open, honest and seamless customer experiences. We believe that we are the best at what we do, so come and join us in revolutionising the logistics industry. There’s no way like the Ninja way.