Marketbuzzz, Thailand’s innovative leader in mobile marketing research tool connecting consumers and brands, in conjunction with its parent successful CRM Privilege Platform company Buzzebees Co Ltd., survey reveals 50% of smartphone owners are already using some type of mobile payments already and 17% of smartphone users are currently using Mobile Wallets
Mobile payments—the ability to complete a transaction on a smartphone - is creating a new era of transactions that is disrupting the traditional ways of making payments. New findings released from Marketbuzzz study in Thailand shows the current state of digital payment adoption and how mobile phones have affected the ways in which we use the devices for payments.
No doubt mobile payments is gaining momentum and it has been fuelled by a number of influential factors:
According to a recent survey in August 2016 by Marketbuzzz, where n=2,000 Smartphone owners in Thailand were interviewed on the topic of ‘Using Mobile for Payments’, the study’s main findings include:
Grant Bertoli CEO of Marketbuzzz commented “As mobile payments gain momentum the study highlights the opportunities that exist for mobile payments. We are entering a new era in payments, utilising the mobile phone, which will clearly reshape the entire financial system based on consumer’s demand for convenient, faster and more efficient payments”
Simply put Bertoli said “Thais are increasingly looking for more real-time or immediate payments, and using your phone instead of carrying extra cash or more cards offers a viable alternative”.
Bertoli also added “While consumer demand was there, there is also the need for greater collaboration in the payment ecosystem, between banks, retailers, telecom providers, fintech companies and associated governance, to ensure that new methods of payments are fast, seamless and secure”.
No doubt the opportunity is there for Thailand's mobile payments to become a viable everyday option for payment over the next few years. We chat on our Mobile, we search on our Mobile, we game on them, surf on them, so why not make payments on them!.
Marketbuzzz currently utilizes the user base of Buzzebees which has over 22 million users. It is the biggest database in South East Asia. In this ecosystem, we can conduct mobile survey effectively, fast, accurately, and everywhere every time like 24/7. Apart from that, we can design and customize the questionnaire in many aspects based on client needs. Further, there are several kinds of services for mobile survey such as product development, brand improvement, advertisement evaluation, customer and employee satisfaction, and consumer behavior study.