Lazada, a Southeast Asia's E-commerce leader, has set its goal to be the Number-One shopping destination for women in the digital era as they are important audience to influence the E-Commerce market. The shoppertainment platform is organizing a series of activities include a mega event, ‘Lazada Woman's Festival’, to raise its market share of women consumers, ages 18-24 years. Aiming to offer new shopping experience through a mixed of O2O (Offline-to-Online) and shoppertainment strategies, the event features Livestream Fashion Show and Magic Mirror which tap on the customer's pain point, offering them trial experience before purchase.

Ms.Thanida Suiwatana, Chief Marketing Officer of Lazada Thailand, shared that overall performance of E-Commerce in Thailand that the sector generated revenue of 118 billion THB in 2018 and it is expected that the upward trend will continue to 139 billion THB in this year with 15.3% of revenue growth projected in 2020. In term of mobile commerce users, Thailand ranked third globally with 71% of internet users buying something online via their mobile phone.  The key factor behind the growth of E-commerce in Thailand is the revolution of consumer behavior, leading to the growth of sellers and buyers on the online platform.