Dot Property, Southeast Asia’s fastest growing real estate marketplace, recently announced that Hipflat has been added to the company’s extensive regional network. Dot Property currently operates Thailand-Property.com and dotproperty.co.th in Thailand and the acquisition of Hipflat allows the marketplace to further increase its local presence.
Hipflat will complement Dot Property’s service offerings in the Kingdom and becomes the 13th website to join the company’s network since being founded in 2013. Despite being leading players in Thailand, the overlap in people enquiring about properties on Dot Property and Hipflat is less than five percent, a statistic highlighting the fact each platform has tapped into a unique market segment.
“Hipflat is a valuable addition to the Dot Property network as we look to build upon Southeast Asia’s most robust real estate marketplace. Our data shows there isn’t a lot of overlap between our audience in Thailand and what Hipflat is doing here. Because of this, we strongly believe there is significant room for both to continue growing concurrently,” James Claassen, Dot Property General Manager, explains.
Dot Property has recorded significant growth in Thailand over the past few years. In 2019, the number of visits to the company’s English and Thai language websites rose by 71 percent while enquiries increased 63 percent. Dot Property remains confident in the long-term potential of the Thailand real estate market.
“Ultimately, our goal is to help people find a home. By adding Hipflat to the Dot Property network, we can reach more homeseekers and provide them with unique search experiences,” James states. “Making this acquisition positions the Dot Property network as the leading place to find a home in Thailand regardless of what you are searching for. No other platform in the country empowers property buyers and sellers with the suite of tools and services we provide.”
In terms of operations, the Hipflat search experience will be empowered by support from Dot Property which has more than 70 staff members posted across Southeast Asia. Several upgrades to improve the Hipflat experience are already in the works with these to be announced in the coming months.
“Everyone at Hipflat is extremely excited to be joining Dot Property. This is an amazing opportunity to build upon our success as part of Southeast Asia’s fastest growing real estate marketplace,” Denis Nemtsev, Hipflat Chief Executive Officer, says. “The real winners here are Hipflat clients and users who will now enjoy improved support and a better overall experience”
Hipflat launched in 2013 and now boasts more than 200,000 property listings from all over Thailand on its website. It has English, Thai, Japanese and Russian language versions to better serve clients in strategic overseas markets.
Dot Property has launched a special campaign to celebrate this remarkable moment. Anyone wanting to join both Dot Property and Hipflat will receive a discount when they sign up. Meanwhile, current clients can receive a generous discount on all contract renewals.
“Despite the challenges of 2020, we have helped clients find success this year thanks to our innovative approach and deep knowledge of both the local and international markets. We want all property professionals in Thailand to come and experience the numerous benefits that partnering with us brings. That’s why we have announced this very special campaign to join the Dot Property network,” James concludes.
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