
Fujitsu (Thailand) Co., Ltd., has announced the full-scale expansion of its Uvance for Finance, in line with the strategic direction of its Japan headquarters. The move underscores Fujitsu’s commitment to supporting financial institutions in Thailand as they accelerate digital transformation initiatives.
Fujitsu’s headquarters in Japan has set a global revenue target of over 200 billion baht from institution business by fiscal year 2030, reflecting rising demand from banks and financial service providers worldwide for advanced digital transformation (DX). Through Uvance for Finance, Fujitsu aims to deliver end-to-end digital services that address the evolving needs of the finance sector, including modernization, data-driven innovation, and enhanced operational resilience.
In Thailand, Fujitsu is moving forward with a focused expansion into the Banking, Financial Services and Insurance (BFSI) market, offering world-class solutions under Fujitsu Uvance for Finance. By combining the power of Data and AI, the company seeks to support Thai financial institutions in their journey toward becoming "intelligent organizations" capable of addressing critical challenges such as credit risk management, virtual banking, and sustainable finance requirements.
Fujitsu’s approach is designed to strengthen agility and confidence across Thailand's financial sector through three core solutions: core system modernization, effective data utilization, and advanced technologies to enhance risk management capabilities in the data-driven era.
Mr. Poonvit Ujjin, Head of Non-JOC Sales at Fujitsu (Thailand) Co., Ltd., stated that "2026 marks a strategic turning point for Thailand's financial industry.” He noted that financial institutions are facing pressure from two directions at once - intensifying competition from virtual banks reshaping the market, and tighter risk and regulatory requirements from the Bank of Thailand amid economic volatility.
“Fujitsu does not see this situation merely as a challenge”, said Mr. Poonvit. “Instead, we see it as a significant business opportunity for financial institutions that are truly committed to digital transformation.
He explained that one of the key obstacles preventing financial institutions from fully realizing their digital potential is legacy, siloed system architectures, which limit the speed of data analysis and hinder the development of new services. “In today’s environment, competition is no longer measured by size, but by data speed, AI accuracy, and the agility of business models,” he added.
Mr. Poonvit emphasized that with the expansion of Uvance for Finance, Fujitsu is positioning itself not as a technology vendor, but as a strategic partner. “We are ready to work alongside banks, insurance companies, securities firms, credit providers, and leasing companies to transform critical processes, redesign business models, and build sustainable long-term competitiveness”.
“Our goal,” he concluded, “is to help Thai financial institutions move faster, work smarter, and be fully prepared to compete in the Data and AI era.”
Fujitsu has introduced "Uvance for Finance", a comprehensive portfolio of digital solutions designed to help financial institutions accelerate organizational transformation by enhancing, speed, security, and long-term competitiveness. The offering is structured around three core solution pillars that address the most pressing challenges facing today’s financial sector.
1. Modernization — modernizes core systems to enable faster deployment of new services, reduce operational costs, and strengthen regulatory and compliance readiness.
2. Data Visualization — integrates data from multiple systems into a single analytical foundation, enabling real-time insights through intuitive visualization. This capability allows financial institutions to improve accuracy in areas such as risk management, customer strategy, and executive decision-making, while accelerating organization-wide, data-driven innovation.
3. Enhanced Customer Experience & Smart Society — drives Thai financial institutions toward a "Smart Society" through solutions designed to deliver personalised customer experiences, automate finance processes, and seamlessly embed financial services into daily life.
"In an era when the financial industry is rapidly transitioning to digital, the greatest risk is not moving too slowly — it is waiting until the ability to compete is lost," said Mr. Poonvit.
Fujitsu Thailand stands ready to be a strategic partner to the banking, financial services, and insurance sectors, driving end-to-end digital transformation. We are committed to helping Thai financial institutions break free from legacy systems limitations, respond decisively to rapid change, and evolve into intelligent organizations that deliver sustainable growth and long-term value for Thailand's economy and society.
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