Animoca Brands Japan, a strategic subsidiary of Animoca Brands Corporation Limited ("Animoca Brands"), has invested in Passion Labs, a platform providing customer experience and community engagement tools to empower users with data ownership and help brands build communities.

Passion Labs, founded in Taiwan in 2022, empowers luxury and automotives brands in Japan and Asia-Pacific by providing analytics to strengthen their communities. Following the investment, Animoca Brands Japan will collaborate with Passion Labs to help Japanese companies develop their Web3 strategies and create Web3 communities with the use of Passion Labs' technology for KOC (Key Opinion Consumer) analysis in Japan, further fostering the historically strong foundations of trade and friendship between Japan and Taiwan.  

Kyoya Okazawa, co-founder of Animoca Brands Japan, commented: “We are thrilled to invest in Passion Labs because we believe that its services will be an integral part of Web3, where community engagement is critical. Last December, we joined Passion Labs’ founder Keegan Huang and Porsche’s marketing director Daniel Feucht on stage at NFT Taipei to discuss what Web3 means for luxury brands. The role of Key Opinion Consumers is important because Web3 seeks to empower the community. We will continue to contribute to the value creation of companies in Web3 through these investments.”

 Keegan Huang, Co-founder & CEO of Passion Labs, commented: “It is with great pleasure and honor that we announce that we have entered into a capital and strategic alliance with Animoca Brands Japan, with whom we already had the pleasure to support Bentley Japan’s entrance into Web3. This is meaningful as Taiwan steps into the global spotlight of leveraging proprietary blockchain technology to fuel communities. Our entrepreneurial journey was inspired  by Animoca Brands and Mr. Yat Siu, whose advice, example, leadership, and conviction in supporting builders and shaping the world for the better served as a beacon, helping us to navigate the uncertainties of entrepreneurship.”