OnPoint Completes Acquisition of CREA to Strengthen E-Commerce Leadership in Southeast Asia

This landmark partnership cements OnPoint's position as the leading E-commerce and Social Commerce partner for brands across Southeast Asia.

Ho Chi Minh City, 18 December 2024 – OnPoint, Vietnam’s foremost E-commerce enabler, has officially announced its acquisition of CREA, one of Thailand's top E-commerce enablers. This collaboration unites two industry leaders to build a world-class ecosystem of solutions designed to empower global and regional brands in Southeast Asia's fast-paced and ever-evolving digital landscape. 

Together, OnPoint and CREA serve more than 250 brands, backed by a robust workforce of 600+ in-house employees and more than 1,000 outsourced personnel specializing in warehousing, livestreaming, and end-to-end e-commerce operations.

OnPoint and CREA stand out as leading forces in Southeast Asia’s e-commerce and social commerce ecosystem, renowned for their robust comprehensive e-commerce solutions. Their commercial and marketing solutions incorporate advanced AI-driven tools designed for content creation, livestreaming, and tailored consumer engagement, reflecting a strong commitment to leveraging technology for enhanced operational efficiency, shopper engagement, and customer experiences. Both companies are part of a selected group of enablers known for their financial stability, profitability, and scalability; with Onpoint backed by SeaTown Private Capital Master Fund, a private equity fund managed by SeaTown Holdings International Pte. Ltd. (“SeaTown”). SeaTown is a leading Asia-focused alternative investment firm owned by Seviora Holdings, Temasek’s asset management group.

Mr. Tran Vu Quang, Founder and CEO of OnPoint, shared his enthusiasm for the partnership: “This partnership with CREA represents a pivotal milestone in our mission to drive digital commerce across Southeast Asia. CREA has accomplished extraordinary achievements under exceptional leadership. By combining our strengths, we are uniquely positioned to help brands succeed in the dynamic and fast-evolving digital economy of the region.”

“This partnership goes beyond the integration of two businesses; it represents a fusion of shared visions and aligned values. Together, we are building a unique value proposition that blends CREA’s local insights and operations with OnPoint’s social commerce expertise and robust financial, and technological foundation to help brands achieve sustainable success”, said Mr. Aimone Ripa Di Meana and Mr. Alessandro Piscini, Co-Founder and Co-CEO of CREA.

In the next 5 years, OnPoint and CREA are united in our vision to become Southeast Asia’s leading and most innovative e-commerce solutions providers. This partnership marks the dawn of a new era in e-commerce enablement, where innovation meets purpose. Together, OnPoint and CREA will empower global and regional brands to not only thrive but lead in the ever-evolving digital economy of Southeast Asia. With bold ambitions to serve over 600 million consumers and facilitate social, and cross-border commerce, this collaboration is a testament to our unwavering commitment to shaping the future of commerce. Our shared journey is fueled by the passion to build a dynamic, inclusive, and sustainable digital ecosystem that inspires growth, unlocks opportunities, and leaves a legacy for generations to come.

From 2024 to 2030, Southeast Asia's e-commerce market is poised for rapid expansion, with the region's Gross Merchandise Value (GMV) projected to grow significantly. The region's e-commerce is expected to reach $370 billion GMV by 2030 under favorable conditions (according to the e-Conomy SEA 2024 Report by Bain & Company, Temasek, and Google).