Why Modern Sales Teams Need Data and AI: Lessons from Yip In Tsoi’s Major Transformation with Agentforce Sales

When people hear the name Yip In Tsoi, they often think of a legendary organization that has been a pillar of the Thai business landscape for nearly a century. As a premier System Integrator (SI), they have been the invisible hand behind the technological foundations of countless national-scale enterprises.

Techsauce recently caught up with the executive team at Yip In Tsoi to discuss their latest mission: integrating world-class innovations like Salesforce’sAgentforce Sales to fortify their internal systems for sustainable growth in the digital age.

What sparked this major digital transformation? And what is the next frontier for Yip In Tsoi?

Digital Transformation Begins with the   Right Mindset

“An organization truly understands its customers only when the sales team and management see the same data in real-time. With this philosophy, Yip In Tsoi adopted Agentforce Sales—not just to swap tools, but to elevate our entire sales culture.”

Dr. Marrut Manistitya, General Manager of Yip In Tsoi Solutions Co., Ltd., shared that true digital transformation isn't about simply spending money on new tech. The heart of the matter is “designing a new way of working” that allows employees to unlock their full potential.

When asked what necessitated the shift to Agentforce Sales, Yip In Tsoi pointed to a pain point familiar to many: fragmented sales data scattered across multiple versions of Excel. Previous meetings required massive manual effort to compile reports, which were often delayed and prone to error.

The introduction of Agentforce Sales unlocked these bottlenecks by centralizing all data into a single, centralized platform:

• For the Sales Team: Agility has skyrocketed. Teams can update and track customer status instantly, providing a crystal-clear view of the sales pipeline.
• For Management: Decisions are no longer delayed. Real-time dashboards allow leaders to monitor market trends and set strategies with absolute confidence.

This is a transition to a workspace where every department communicates through tangible data, rather than intuition.

Turning Tools into Winning Strategies

Yip In Tsoi doesn't view Agentforce Sales as mere software; they define it as a ‘Core Customer Management Strategy’ that enhances efficiency in three key areas:

1. Focusing on High-Value Leads: Intelligent systems automatically screen and prioritize prospects, allowing the sales team to dedicate their energy to the most impactful accounts.
2. Always-on Opportunity Tracking: A rigorous tracking system ensures no deal falls through the cracks, with automated alerts for closing opportunities.
3. Real-time Leadership Visibility: Executives can access deep insights and market trends anytime, anywhere, enabling rapid-fire decision-making.

From Experts to ‘Strategic Partners’

Armed with years of experience and proven internal success, Yip In Tsoi is stepping into the role of a Strategic Partner. They have established a dedicated Salesforce Implementation Team to deliver these solutions to other organizations.

The team’s competitive edge lies in the fusion of technical expertise and a deep understanding of the Thai business context. The group consists of Salesforce-certified CRM experts who leverage Yip In Tsoi's historic strength in local infrastructure.

When diving deeper into their workflow, the Salesforce Implementation Team at Yip In Tsoi makes one thing clear: the heart of a project’s success isn't just cutting-edge software—it’s also a  shift in mindset.

This means that transformation is more than just an IT installation; it is about creating a new culture of work where everyone communicates and collaborates using the same unified data. This foundation is what allows an organization to move forward with peak efficiency.

Having seen tangible results from Agentforce Sales, Yip In Tsoi is not stopping there. The company is already expanding its horizons by integrating Agentforce Service and Tableau.

The ultimate goal is to achieve a Customer 360 view—enabling organizations to see their customers from every angle, from sales and service to the post-purchase experience. This ensures that Yip In Tsoi can provide a truly seamless journey for every client.

Start Small for Big Results

Regarding adaptation strategies, Supak Lailert, Executive Director & Chief Operating Officer of Yip In Tsoi & Co.,Ltd. , shared an insightful philosophy for organizations currently navigating their digital transformation journey. He noted that while many believe large-scale projects are necessary to see results, the reality is that success often starts with small, focused initiatives that deliver tangible wins. Once a solid foundation is established, the organization can then scale and build upon those successes—a method that proves much more sustainable in the long run.

Reflecting on his role as a leader, Supak Lailert emphasized that adopting Salesforce served as a major turning point. It didn’t just overhaul the sales system; it fundamentally altered the company’s DNA, turning Yip In Tsoi into a data-driven organization and fostering a level of team collaboration never seen before.

Supak Lailert reaffirmed this commitment, stating that Yip In Tsoi is no longer focused solely on its own internal upgrades. The company is now ready to take its proven success and experience to other organizations across Thailand, helping Thai businesses transition into a new era of data-driven sales and deliver a superior, next-level customer experience.

To conclude, Pravar Gautam, Vice President of Alliances & Channels, ASEAN at Salesforce, offered his  perspective on the collaboration, noting that Yip In Tsoi serves as a great example for Thai businesses. He highlighted their ability to seamlessly integrate the power of CRM, Data, and AI as the core engine of their operations.

He expressed confidence that as the business world moves into the age of Agentic AI, this foundation  will be critical for Thai businesses in maintaining competitiveness and elevating customer service. He believes that Yip In Tsoi’s successful Salesforce implementation , combined with their expert team, will be a vital force in accelerating Thai organizations toward becoming Agentic Enterprises.

For more information, please contact Yip In Tsoi Co., Ltd.

• Phone: 02 353 8600 ext. 3210 or 8432
• E-mail: [email protected]

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