ADA Introduces WhatsApp Business Platform to Transform CX for Medium and Large Businesses in APAC

ADA is now a WhatsApp Business Solution Provider (BSP) in the APAC region. Through the WhatsApp Business Platform, ADA will empower businesses to connect with their customers in a private and secure environment across its markets in South and Southeast Asia.

Over 2 billion people around the world use WhatsApp and it is the most popular messaging application in Southeast Asia. As the number of people using this app will continue to rise with the growth of digital consumers across the region, brands and businesses will need to better connect and communicate with their customers who are turning to chat with businesses on WhatsApp. 

WhatsApp Business Platform allows businesses to drive better conversations with their customers in a personalised manner, thus boosting customer engagement and increasing customer satisfaction, leading to better sales conversions. For instance, a telecommunications company can free up customer support to focus on servicing more complex care issues, which can improve customer engagement and reduce operational costs significantly. 

With recovery making its way across Southeast Asia, and as retailers bounce back from COVID-19, WhatsApp chatbots can also give operators in-store support to help guide the customer journey and enhance every bit of the customer experience.

Dan Zonmani, Managing Director of ADA in Thailand said: "Chat commerce plays a huge role in the customer experience today. We are thrilled to leverage on the WhatsApp Business Platform, which supports the Thai language for both user-initiated and business-initiated messages, to deliver an enhanced customer experience in our market. With this platform in the mix, ADA now offers a truly seamless end-to-end business solution across our practices - eCommerce, MarTech, business insights, and marketing services – for that complete customer experience and journey. The face of chat commerce as we know it will soon change, with the integration of our AI and machine learning models, which will deepen the level of personalisation and quality of conversations."

To learn more about ADA’s Customer Engagement Solutions and the WhatsApp Business Platform, click here.